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Data Analytics Trends for 2018

Using data profitably and creating added value is a key factor for companies in 2018. The world is becoming increasingly networked and ever larger amounts of data are accumulating. BI and analytics solutions and the right strategies can be used to generate real competitive advantage. Here below are listed the top tends concerning Data Analytics of 2018.

 

How new technologies support analysis

Learning (ML) technology is getting improved day by day and becoming the ultimate tool in creating in-depth analysis and accurate predictions. ML is part of the AI that uses algorithms to derive modules from structured and unstructured data. The technology supports the analysts with automation and thus increases their efficiency. The data analyst no longer has to spend time on labor-intensive tasks such as basic calculation, but can deal with the business and strategic implications of analysis to develop appropriate steps. ML and AI will therefore not replace the analyst, but make its work more efficient, effective and precise.

 

Natural Language Processing (NLP)

According to Gartner, every second analytical query on search, natural language processing (NLP) or language should be generated by 2020. NLP will allow more sophisticated questions to be asked about data and relevant answers that will lead to better insights and decisions. At the same time, research is making progress by exploring ways in which people ask questions. Results of this research will benefit data analysis – as well as results in the areas of application of NLP. Because the new technology does not make sense in every situation. Their benefit is rather to support the appropriate work processes in a natural way.

 

Crowdsourcing for modern governance

With self-service analytics, users from a wide range of areas gain valuable insights that also inspire them to adopt innovative governance models. The decisive factor here is that the data is only available to the respective authorized users. The impact of BI and analytics strategies on modern governance models will continue in the coming year: IT departments and data engineers will only provide data from trusted data sources. With the synchronized trend towards self-service analytics, more and more end users have the freedom to explore their data without security risk.

 

More flexibility in multi-cloud environments

According to a recent Gartner study, around 70%of businesses will implement a multi-cloud strategy by 2019 in order to stop being dependent on a single legacy solution. With a multi-cloud environment, they can also quickly define which provider offers the best performance and support for a given scenario. However, the added flexibility of having a multi-cloud environment also adds to the cost of allocating workloads across vendors, as well as incorporating internal development teams into a variety of platforms. In the multi-cloud strategy, cost estimates – for deployment, internal usage, workload, and implementation – should, therefore, be listed separately for each cloud platform.

 
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Increasing importance of the Chief Data Officer

With data and analytics now playing a key role for companies, a growing gap is emerging between responsibilities for insight and data security. To close them, more and more organizations are moving to analytics at the board level. In many places, there is now a so-called Chief Data Officer (CDO) or Chief Analytics Officer (CAO), who has the task to establish a data-driven corporate culture – that is to drive the change in business processes, overcome cultural barriers and the value of analytics to communicate at all levels of the organization. Due to the results orientation of the CDO / CAO, the development of analytical strategies is increasingly becoming a top priority.

 

The IoT innovation

The so-called Location of Things, a subcategory of the Internet of Things (IoT), refers to IoT devices that can calculate and communicate their geographical position. On the basis of the collected data, the user can also take into account the location of the respective device as well as the context that may be involved in the evaluation of activities and usage patterns. In addition to tracking objects and people, the technology can also interact with mobile devices such as smartwatches, badges, or tags, enabling personalized experiences. Such data makes it easier to predict which event will occur where and with what probability.

 

The role of the data engineer is gaining importance

Data engineers make a significant contribution to companies using their data for better business decisions. No wonder that demand continues to rise: from 2013 to 2015, the number of data engineers has more than doubled. In October 2017, LinkedIn held more than 3,500 vacancies under this title. Data engineers are responsible for extracting data from the company’s foundational systems so those insights can serve as decision-making basics. The data engineer does not just have to understand what information is hidden in the data and what it does for the business. He also has to develop the technical solutions to make the data usable.

 

Analytics brings science and art together

The use of technology is getting easier. Everyone can “play” with data today without having to have deep technical knowledge. Researchers who understand the art of storytelling are pursued for data analysis. More and more companies see data analysis as a business priority. And they recognize that employees with analytical thinking and storytelling skills can gain competitive advantage. Thus, the data analysis brings together aspects of art and science. The focus shifts – from simple data delivery to data-driven stories that lead to concrete decisions.

 

Universities are intensifying data science programs

For the second time in a year, the Data Scientist ranked first in America’s annual Glassdoor ranking of the best jobs in America. The current report by PwC and the Business-Higher Education Forum shows how high applicants with data knowledge and analytical skills are in the favor of employers: 69% of the companies surveyed indicated that they would prefer suitably qualified candidates over the next four years instead of candidates without appropriate competencies. In the face of growing demand from employers, it is becoming more and more urgent to train competent data experts. In the United States, universities are expanding their data science and analytics programs or establishing new institutes for these subjects. In Germany too, some universities have begun to increase their supply.

#IoT 2018: The Three Most Important #SecurityTrends

You don’t have to wait long for predictions about the massive growth of the IoT. As at the end of 2017, Gartner analysts predicted that we already have around 8.4 billion IOT devices worldwide. This is an increase of 31% compared to the 2016 figures. In 2020, it should be around 20.4 billion IoT devices globally.

That’s not surprising. Because in addition to the ever-growing number of products that are equipped with ever-widening skills to network, there are a variety of new associations, technology partnerships, standards committees and industry initiatives. Closed and established with the goal of enabling companies to truly benefit from the competitive advantages of the IoT.

 

IoT data breaches will not only continue to increase, but the consequences will be more severe than before.

IOT SECURITY

 

As with any emerging and rapidly advancing technology era, such development rarely takes place without challenges. And in the case of IOT, safety is one of those challenges. In core, three trends will accompany us in 2018.

In distinction to the previously discovered weaknesses, which were directed in particular against brands and models in the automotive industry, we were confronted with weaknesses in 2017 within the Controller Area Network (CAN) bus protocols faced. A bus protocol that is used not only in the vast majority of vehicles but is widely used in industrial production, health care is another example.

The vulnerability was discovered by U.S. Pat. Industrial Control Systems Cyber Emergency Response Team (ICS-CERT). Under certain conditions, attackers were able to disable the onboard security systems. To make it even more complicated, it is not a vulnerability that could be fixed by a patch. That’s because it’s an inherent weakness of the protocol design itself.

 

But in 2017 IoT security was another innovation. For the first time, an implantable medical device was recalled due to IT security issues. To this end, the US Food and Drug Administration responded in a gigantic recall campaign to over 465,000 patients who had been given a particular networked pacemaker. The FDA asked the patients to visit their doctor and get a firmware update of the concerned pacemaker. The device has a vulnerability that could potentially be exploited for attacks. Hackers, for example, would be able to influence the tempo of the signal generator or prematurely switch to energy-saving mode. Unlike the CAN bus protocol, this vulnerability comes with a patch. Patients must consult their doctor personally, but surgery is not necessary. Part of the update is to limit the number of wireless commands that the device can receive while preventing the transmission of unencrypted data. With that being said, we are obviously well on our way to an age when doctors are patch managers as well. It is a disturbing and irreversible trend that vulnerabilities in protocols and devices are increasingly likely to endanger human lives when these protocols and devices are used in an environment for which they were not initially designed.

 

More security awareness, yes, but secure implementation takes time

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It is expected that IoT device manufacturers, especially end-user devices, will continue to bring in market devices that are poorly or not fully secured. However, the safety awareness of consumers is growing. Although not strong enough to change the buying behavior. Cool features and an affordable price still make the difference. For the first time, Amazon Echo and Google Home are high on the wishlist of technology-savvy consumers. On the other hand, there is a small but growing group of consumers who have major concerns about the safety of these products. The first major waves of attack, such as the Mirai botnet, have received the attention of security experts. For the average consumer, the scope of this type of attack has not yet become apparent. Nevertheless, the pressure on manufacturers is growing and with it the demand for better security and data protection measures.

 

Building security into the equipment from the start will be more difficult and time-consuming than expected. This applies equally to IoT devices intended for end users as well as those used in companies. An example: encryption. One has the ability to encrypt data that an IoT device collects both while they are on the device and when that data is sent to another device or aggregated and analyzed in the cloud. At first glance, this looks like a suitable and straightforward approach. As far as encryption is concerned, there are many good recommendations as to which algorithms are suitable. In addition, there are several OpenSource encryption solutions. So far so good. It is much more difficult to protect and manage the associated keys. Insufficient key management invalidates the entire encryption process. A badly managed key can make the encrypted data unusable. For example, if the key used to encrypt the data in question is not available within an authentication process. The sheer variety of devices in the IoT is compounding exponentially the challenges of encryption and key management. To date, only few have the necessary expertise and suitable technologies to deal with this.

 

The consolidation has begun.

 

 At the moment, analytics and visualization tools are particularly promising for companies and in the context of IIoT, the industrial Internet of Things. These tools attempt to analyze the vast amounts of data that make sense and produce results that help in day-to-day business. Especially in 2017, providers and users of IoT technologies had to put up with more questions about what they think about the different aspects of data protection. All in all, it makes little sense to collect, analyze, or even worse, analyze data based on this analysis if you ultimately can not trust the data. In order to be able to trust them, one must be able to authenticate origin and source. This begins with verifying the device identity (and whether that device uses legitimate validated software from a trusted source), protecting the collected data from the beginning and, of course, the entire communication and transmission path. That these questions are asked in terms of security is one of the sign of consolidation in the IoT. Manufactures have left the phase of prototypes and feasibility studies, moving in the production phase with real users who are increasingly asking critical questions.

 

And consolidation will continue to accelerate. Specifically, the market for enterprise / cloud IoT platforms is unhealthily bloated with an unsustainable number of products. It’s safe to assume that just about every developer would be happy to shorten the list of available products for IoT platforms, preferring to incorporate better artificial intelligence into the remaining ones. Add to this a healthy, or perhaps rather unhealthy, number of safety standards and associations that wants to create a solid safety basis. A variety of initiatives seem to go in the same direction, in fact they often have different goals. Governments and legislators are also in the process of finding ways to create the necessary security conditions better than before.

 

Consolidation and standardization will help to better integrate IoT devices into industrial multi-core environments. And these efforts will ensure that basic security techniques are easier to implement. In particular, those that provide sufficient confidence in an IoT-based environment.

The IoT is a fascinating, fast-growing, and emerging field that will increasingly become the backbone of digital transformation. And it promises them not inconsiderable competitive advantages, which understand how to use it within their entrepreneurial visions, goals and implementation.

Requirements include a strong trust anchor, efficient implementation of the necessary IT security measures, risk assessments in an IoT ecosystem, and meaningful results from IoT projects. The year 2018 will bring us some decisive progress here.

#CyberSecurity Landscape in 2018 – The focus is on vertical industries

It is well known that the fourth industrial revolution opens up a multitude of new business opportunities. At the same time, however, the danger for cyber-attacks is also increasing. It’s imperative that companies prepare themselves to put them out of danger zone.

Not only should they think about security solutions directly when planning IT technology, but they should also develop a keen awareness of the corporate culture for security – which requires significant investment. According to Gartner’s estimations, security spending in 2018 will continue to rise sharply globally, reaching around $ 93 billion. For the coming year, this means that Cyber Security will capture some of the key trends.


IT security experts are still in demand

As technology evolves, security expertise needs to adapt to changing needs. The challenge is to train cyber security specialists to acquire and develop the skills in order to become companies “superheros”. Cyber Security Ventures Report predicts there will be 3.5 million cybersecurity job openings by 2021 and 3.5 million will be unfilled. The responsibility lies in the hands of governments, universities, schools and companies to meet this need.


Protection and resilience

In this day and age it is difficult to completely avoid security gaps. Therefore, you should not dismiss them as improbable, but make appropriate arrangements. As a result of this development, the resilience of the IT infrastructure will be more in focus, and not just only prevention. For companies, it is important to talk openly about their own weak points, to raise their awareness and to show responsibility. Funds, till now used to prevent cyber-attacks, must be redistributed to detect security threats in a timely manner and to remain operational in the case of an attack.


Next-generation security solutions are driven by digital ecosystems

In times of the internet of things the protection of customer data becomes more and more important. Vulnerabilities exposing sensitive data can have serious consequences as companies will be held accountable for personal data in the future. This ownership is a major challenge for companies, and it is the responsibility of technology manufacturers to ensure a degree of security for their users. As the need for cyber security solutions and regulations grows, companies need to develop appropriate strategies to minimize any risk. These strategies should not only meet today’s expectations, but also incorporate new business models promoted by new technologies.


Cyber-attacks increasingly sophisticated

Of the e-mails received, around 70% are spam and the majority of them contain phishing messages. Other known threats include rogue programs as Trojan horses, malware or DDoS attacks. Over the past few months, they have led to massive data loss and continued to make company or customer data vulnerable to cybercriminals. With 93% of the attackers, the money is in the cEnter – this shows the latest report from Verizon. Hackers try to gain the highest possible profit through simple tricks and are often successful in smaller companies with inadequate security solutions.


New technologies: a blessing and a curse at the same time

Innovative technologies enable cybercriminals to use sophisticated methods for their attacks. But these innovations can also help build and strengthen defence and protection against hackers. A major threat, for example, comes from artificial intelligence (AI) applications. However, AI can also be used to detect potential risks faster. How important AI is for IT security is an outlook on the global market for artificial intelligence solutions: according to a recent study, it will grow to $ 18.2 billion by 2023. Likewise, the Internet of Things, with an estimated circulation of 22.5 billion networked items, is both a driver of innovation and a door opener for increased threat potential, according to a Business Insider platform report. On the one hand, security becomes a challenge, but on the other hand, the data gained through Internet-enabled devices can help detect breaches early.


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While cyberattacks affect all sectors of the economy, there are still some key sectors that are likely to be particularly vulnerable to cyberattacks:

 

The Financial Sector, BFSI (Banking, Financial Services and Insurance): The BFSI sector is under increasing pressure. This is due to competitors with digital offerings and the constant pressure to modernize their existing systems. The value of customer data is increasing as customers demand more comfortable and personalized service. Nevertheless, trust remains crucial. According to a recent study, about 50% of customers would change banks as a result of a cyber-attack, while 47% would completely lose confidence. Large-scale cyber-attacks have already left a large number of banks victims of a hacker attack. This shows that the sector has to adapt to these risks. So it’s important that banks invest more in security solutions to ensure 24/7 protection. Shared Ledgers will significantly shape the future of the banking sector. The most popular technology, Block chain, will be the backbone of cryptocurrencies like Bitcoin. The block chain method provides permanent records of transactions. It is thus part of the accounting control procedures that cannot be manipulated – and have the potential to completely redesign the BFSI sector.

 

Healthcare: More and more patient data is digitized. In addition, artificial intelligence and Internet-enabled devices will increase the speed of diagnosis and improve patient care. However, the integration of personal data and Internet-enabled devices also entails risks. Earlier this year, Experian predicted that the healthcare sector would be the market most affected by cyber-attacks and WannaCry ransomware, as some examples have already shown. This means that the health sector should similarly invest in risk analysis as the banking sector. In addition, the implementation of industry-wide standards is needed.

 

Retail: In the retail market, customized shopping experiences are becoming increasingly important, so data analysis tools help merchants implement them. However, there is also a great responsibility to protect this data, which can include more than just shopping habits and login data, but also account details and addresses. Thanks to Internet technologies, augmented reality and face recognition, the shopping experience is becoming increasingly networked, but here, too, stronger networking also entails a greater risk of data loss. Therefore, the creation of a resilient strategy approach, such as in the banking and healthcare sectors, is also crucial for the trade.

 

Telecommunications: Telecommunications companies as Internet service providers are among the industries that are at increased risk for cyber security. They should include security measures in network infrastructure, software, applications and endpoints to minimize the risk of customer vulnerabilities and data loss. Nowadays, consumers are increasingly wondering who they entrust their data to. For service providers, this is a good opportunity to provide additional security services. In addition, collaboration between competitors may increase cyberattack resilience.

 

Manufacturing industry: Even the manufacturing industry is not safe from hacker attacks. According to an IBM study, the production industry is the third most vulnerable sector to hackers. In this area hackers focus mainly on spying on data as they are very lucrative. The main objectives are networked machines, robots and 3D printers. Vulnerabilities enable attackers to get production plans. In addition, they can intervene in processes and sabotage productions. These vulnerabilities not only cause high financial damage, but also the lives of factory workers can be at stake. Manufacturers should therefore continue to monitor their production line for vulnerabilities and implement control mechanisms that limit access to other areas of the production system when an area is already affected.

 

Authorities: No organization is immune to security breaches and data misuse, not even government agencies. The main target of attack is data stored in the ministries, from voter information to military defense plans. While governments around the world are increasing their cybersecurity budgets and striving to integrate them as quickly as possible, there are still opportunities for criminals to avoid them. Some organizations are already focusing on funding programs that use white-hat hackers to test the IT system and identify potential vulnerabilities for payment. With the growing number of hacker attacks per year, investment in security is becoming more and more important to governments around the world.


What does this mean for the year 2018?

Overall, it can be seen that companies in all industries, as well as individuals, need to refine their cybersecurity awareness, recognize the risks, and take appropriate countermeasures. Key competitive advantages are companies investing in security solutions. At the same time, cyber security must also become an issue for state governments and at the international level, and laws and regulations must be adapted accordingly. In addition, governments need to invest in education and disclosure of cyber-threat. New regulations also play an important role here, enabling, for example, telecommunications providers to develop and implement suitable solutions against cyberattacks.

#MobileApp Forecasts 2018

Mobile Services Will Soar Globally To $32.4 Billion By 2018

In their forecasts for the year 2018, the app analytics company “AppAnnie” picks out the key changes in applications and the mobile app market industries. AppAnnnie sees the European legislation PSD2 as a trigger for the development of the financial sector and fin-tech companies. Not only that but the PSD2 directive will bring about one of the most important disturbances in the banking sector.
For those who don’t know, the PSD2 Directive is an extension of the first Payment Services Directive (PSD) adopted by the European Commission in 2007. The aim is to regulate the activities of payment service providers and to create a harmonized framework across the EU. This regulation is expected to increase the number of providers in the ecosystem and increase competition, with a view to offering consumers greater choice and greater transparency.
Danielle Levitas, SVP Research of App Annie, explains: “The European Open Banking legislation will unbundle the value chain of European banks. Aggregated apps are increasingly becoming the primary channel for private finance activities. Once the benefits of these changes have spread, we anticipate similar innovations outside the European markets. Nonetheless, traditional retail banking will continue to develop innovative ideas around the world. For example, in November 2017, Wells Fargo announced the launch of Greenhouse in the first half of 2018. It’s a standalone app that combines Mobile First bank accounts with spend analysis. “

 

P2P Payment – A FinTech App Revolution

P2P Payment - A FinTech App Revolution

In this context, App Annie also sees a total change in consumers sharing their money, especially among the Y-generation, also called Millennials, who were teenagers around the year 2000. These young people hardly carry any more cash in their purses. P2P transfers. Peer-to-peer (P2P) platforms facilitate the making of payments directly between peers, by allowing people to transfer funds from their own bank accounts, for example, into the bank accounts of others through online technology or mobile phones. P2P options are increasingly becoming available, including on social media networks like WeChat (through their ‘WeChat Wallet’ offering, in partnership with Standard Bank).

 

The interesting fact of P2P method is that the rates and terms of P2P transactions are more favourable for consumers, both in price and convenience. For consumers, it reduces the use of intermediaries or third-party institutions in their day-to-day dealings together with the need to physically travel to a bank to make payments, to deposit cash, or to access other key financial services.
A well-known example of a type of P2P platform is Blockchain, which allows peers to transact with one another and to record their transactions. Blockchain has its own virtual currency, in the form of Bitcoins, which can be used to conclude online purchases – buyers simply pay the Bitcoin amount at checkout and sellers receive that payment in their own currency.

Experts only sees an increase in transaction volume for P2P payment apps. The AppAnnie’s forecast is based on the increased number of instant transfers as well as payment service providers. According to App Annie, this is also because retailers and sellers are increasingly offering these services as a payment option.

 

Paying via social networks – WeChat from China makes it happen

In addition, App Annie notes that the tasks of banks and payment services are also influenced by very different players, such as messaging services and social networks. “WeChat stands out among these companies,” says App Annie. “For many users, WeChat is China’s main distribution channel for services and the central hub for many business activities.”

 

The future of the App Economy

 

Both the Apple App Store and the Android market will be celebrating their 10th anniversary in 2018. They can look back on a steady growth in apps: At the end of October 2017, more than 2 million apps were available on the iOS App Store and more than 3.5 million on Google Play. This trend will continue in the new year. App Annie expects worldwide consumer spending in all mobile app stores to increase by about 30% to more than $ 110 billion in 2018. As in previous years, the Chinese app stores will continue to be an important market in 2018 – especially the iOS App Store. App Annie writes: “In fact, we expect the Chinese growth rate to leave the rest of the world behind.”

 

The future of App Stores

 
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As the number of apps increases crucially, individual apps are becoming harder to find. This situation must be solved for example through categorization and editorial support. In June 2017, both Apple and Google announced the launch of updates for the iOS App Store and Google Play to address the issue of “lack of attention through app curation and editorial content”. These features will help users find the best and most adapted app to their requirements, while also managing select categories based on their areas of professional expertise. This way the existing apps can only benefit specially app in the entertainment and leisure sectors.

 

Augmented reality in apps is powered by Facebook, Google, Apple, Alibaba

Augmented reality in apps

Augmented reality has long sounded like a wild futuristic concept, but the technology has actually been around for years. It becomes more strong and continuous with each passing year, providing an surprising means of covering computer-generated images on a user’s view of reality by creating a combined view rooted in both real and virtual worlds.
The available selection of augmented reality apps is diverse, but Thanks to Pokémon GO and Snapchat, AR technology reached worldwide recognition. For now AR technology is used across numerous industries such as: healthcare, public safety, gas and oil, tourism, marketing etc. Worldwide shipment of smart augmented reality glasses are forecast to reach around 5.4 million units by 2020. And the global augmented reality market is expected to grow significantly to about 90 billion U.S. dollars by 2020.

 

Video Streaming – iOS and Google Play

 

“For video streaming services, 2017 was another outstanding year with new audiences and critical praise for in-house production. From January to October 31, 2017, video streaming apps have increased significantly. The increase in entertainment category was over 85% for iOS and over 70 % for Google Play compared to the same period in 2016. That’s a record increase!

 

The New Paradigm Of Retail

 

2018 retail is characterized by an interactive shopping experience that is technology-enabled. Ideally, retailers will focus to gather more and more business intelligence about consumer buying habits across all channels, collect new insights into shopper’s habits in order to plan their merchandising, pricing and promotional strategies designed specially to meet their individual needs.
These digital innovations will mark a big change in consumers shopping habits in 2018 as well. The overall changes will be in nature of existing retail channels (e.g., mobile app, web, physical store). For example, as you can see in China, according to App Annie, private customers in Western markets are increasingly turning to physical stores to pick up ONLY their mobile-bought goods. At the same time, the risk for the cash registers in the shops to disappear is very high.

 

The changing market fot food delivery

 

Worldwide, the market for food delivery stands at €83 billion, or 1% of the total food market and 4% of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5% for the next five years.
These numbers shows how ordering food via platforms is already so popular that more partnerships are expected in 2018, according to App Annie. Food delivery service provider (DaaS), as described e.g. UberEATS, Deliveroo or Takeaway are currently trying to gain market share in premium markets where customers are more willing to pay more for good food.

 

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