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What are the new 2020 Trends in Mobile Security?

Mobile security 2020

Cybercriminals and security teams are engaged for their life in a true cat and mouse game. With evolving technological landscape, many companies give their employees access corporate data available on cloud or via specific business mobile applications, which is reachable 24/7 to their employees on any electronic device, such as tab, mobile or computer. The reason behind this flexibility is of course letting employees stay in touch with their consumers and make profitable decision at any time. However, security experts must find ways to stay ahead and combat latest cybercrime practise used by hackers, not only to have a strong defence against hackers but also to protect and secure all digital applications and channels along with company’s valuable data.

Security experts had to deal with security gaps and network monitoring not only in the past but also face new threats, risks and embrace new opportunities to promote end to end security by implementing layered security that is not only applied to various implementation efforts but also keeps up with company’s ecosystem.

 

Some organizations can also ban employees’ personal devices and use corporate devices to ensure and respect the security restrictions. These restrictions are placed to avoid or limit the number of data breaches but can limit the productivity of employees if they aren’t able to keep corporate devices 24/7 with them and also makes impossible work.

 

According to Lookout security experts, mobile will become the common phishing device for credential attacks in 2020. “Traditional secure email gateways block potential phishing emails and malicious URLs, which works for protecting corporate email from account takeover attacks, but neglects mobile attack vectors, including personal email, social networking, and other mobile centric messaging platforms such as secure messaging apps and SMS/MMS.”

 

In addition to that, according CSO’s recent study “Cybersecurity spending trends, 2020” 62% of organizations will increase cybersecurity spending in 2020, while another 36% will keep cybersecurity budgets flat. Technology organizations are most likely to increase spending (73%), followed by manufacturing (68%), and retail/wholesale (67%).

 

As we increasingly use mobile services, both in private and business environments, more and more industries are focusing on the protection of their online resources, end security and IP in order to protect their mobile apps used by their internal/external staff or partners, while putting a limit to a maximum number of end-users. This protection is necessary for all devices on the field to overcome dangers such as fraud, data theft or DDoS attacks. DDoS attacks, spam and other security threats are not only a problem for wired networks, but households and small businesses, users of wireless landline access are now also suffering.

 

The use of mobile malware is progressively increasing, as is the range of possible application scenarios, which range from DDoS attacks to SMS spam and data theft. All of these threats are worrying network operators. That makes mobile Security is a wide topic that covers other elements such as back-end/cloud security, network security and also, a network of more and more connected objects (IOT), such as wearables and automotive devices. There is no unique method to protect apps in insecure environments, but rather an addition of security layers which can increase the overall level of security. Security specialists are combining mobile software security with hardware-based security solutions to reinforce sensitive data storage and integrity of service execution in hardware zones.

 

A multi-layered security is required to succeed in a secure environment, and for that security experts must have a complete visibility to optimize and examine the threats and impact that they can have at business. Once the threats are identified, they can be prevented with the help of security software empowered by antimalware, machine learning, AI along with anti spam techniques. With the help of these smart tools and analysis, security teams can be notified about breach detection and response in time. They can also block any advanced malware technique used by cyber criminals and detect every abnormal and irregular behaviour. These security experts also work hard on their endpoint security through breach detection.

 

Attacks in 2020 will be more and more planned, spread out, and varied in terms of tactics. Threat intelligence and security teams must help organizations to defend their environments proactively by identifying security gaps, eliminating weak links, and understanding attacker strategies. A well thought threat intelligence aligned into security and risk management process can help business to overcome risks before any attack occur.

 

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AI and Automation impact on medium-sized Companies and Organizations

 
The Business Benefits from AI and ML
  • Massive Data Consumption from Unlimited Sources
  • Rapid Analysis Prediction and Processing
  • Simplifies Time-Intensive Documentation in Data Entry
  • Handling Repetitive Jobs
  • Reduction of Error
  • Improves Precision of Financial Rules and Models
  • Easy Spam Detection
  • Interpret Past Customer Behaviours
  • Better Customer Segmentation and Accurate Lifetime Value Prediction
  • Recommending the Right Product
  • Digital Assistance and 24/7 Availability

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Hyper Automation and Artificial Intelligence (AI) are seeping into every aspect of business, from operations to production and from product development to business processes. Processes, tasks and role models – everything is changing with this revolutionizing in the commercial sector. This evolving area of Artificial intelligence (AI) and machine learning (ML) is the future for all businesses, and it’s already affecting the way we live and work today. In fact, research firm Markets and Markets estimates that the machine learning market will grow from $1.41 billion in 2017 to $8.81 billion by 2022!

 

The new digital technologies are having different impacts on jobs in the short and longer term. While automation may displace workers within a sector in the short term, studies are demonstrating that overall employment is growing when looking at a longer period comparing results from different sectors and the World Economic Forum has found that, by 2022, algorithms and other transformative technology could create more jobs – as many as 58 million. Because despite automation and artificial intelligence, people will continue to be important in the future.

 

Artificial intelligence opens up possibilities far beyond currently available functions. PwC estimates that business could save $2 trillion globally by applying intelligent automation to many activities that were previously processed by humans and making employees more productive.

 

Like business of all sizes, SMB are also flooded with data gathered from different sources such as, customer data, supplier data, market data, operations data and many more. AI can quickly pull out insights from these databases and extract valuable data. Managers can get valuable insights on business process from workflow management and/or make sales predictions easily by using data from ERP systems. As AI is able to pull out insights from data easier than human workforce and run the routine tasks to add value to existing business, company can use its human resources to solve potential problems, spend time on creative tasks and boost business ability to innovate.

 

SMBs can also benefit from AI to identify, understand and better target their customers. Business can forecast customer behaviour and run data-based campaigns to have remarkable results with the use of big data and artificial intelligence. It helps them to save a lot of money on marketing and sales efforts by bringing them valuable leads. Not only business can achieve valuable leads and turn them into customers but they can also maintain a good relation and provide a better service to these customers by introducing a 24/7 customer service with the help of AI equipped chatbots. These chatbots are able to handle customer enquiries and provide customer support on time and appropriately, based on the needs of customers.

 

Not only in customer service, artificial intelligence is demonstration it’s capacities in accounting, finance, auditing and tax controlling, fraud detection as well. Instead of recurring routines, data analysis, process control and optimization by automating procedural tasks would be on the agenda of SME by allowing employees to make even more valuable contribution to corporate management. As AI can decipher data and draw actionable insights easily from complicated situations and eliminate/reduce errors, it’s totally transforming and changing the way accounting and tax firms used human intelligence to perform same tasks. With an accurate integration of AI empowered workforce, accountants and bookkeepers can build a value-based business, attract more customers and increase revenue by spending less time that they were used to spend.

 

Customer service and accounting are not the only 2 departments getting aids from AI, sales and marketing are also getting their potential customer’s pipeline faster than ever before by finding interesting leads in their databases as contact information is available for the market you want to target.
By engaging each potential lead in a very personalized way, sales person can turn the lead into a paying customer and recommend the right product with the help of gathered data on the customer.

 

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Artificial Intelligence: Just a Trend or A Long-Term Growth Factor?

Artificial Intelligence Just a Trend or A Long-Term Growth Factor

Artificial Intelligence is having an impact on our world in many different ways by playing an increasingly important role in our lives and worldwide economy. The number of companies that have integrated AI in their process is growing rapidly, in sectors like health-care, retail, HR, marketing and cybersecurity industry and the war for talent acquisition and competition for value creation is on the next level between industries and nations.

 

AI is not new or just a temporary trend, history tells us that humans and the companies are remarkably successful at working together with robotics to the latest technologies such as smart machines, including 3D printing, AR and VR in order to survive in competitive era and also find new opportunities for their companies’ growth. A study by MMC Ventures revealed that 60% of the interrogated cases, which represents 1,580 companies, AI is being used in their solutions and 40% of the self-proclaimed “AI companies” in Europe had discovered that AI was not used in their solutions.

 

AI is bringing its advantages in sectors like healthcare, transportation, cyber security industry, security industry, prediction of natural disasters, farming, smart-cities, and is helping to reinforce economy. A discussion paper created by McKinsey demonstrated how AI applications are contributing for social good. According to McKinsey’s analysis, AI initiatives are having a positive impact on good health and well-being, peace, justice and strong institutions, provide quality education, protect all life on land and below water, ending poverty, industrial innovation and infrastructure, reducing inequality, climate action, decent work and economic growth, gender equality, sustainable cities and communities and responsible consumption and production, increase work efficiency and output, offers accurate future predictions, detect frauds, avoid human errors with the help of increased automation and many more.

 

Artificial intelligence is certain ally and dramatically improving the efficiencies of our workplaces and increasing the work humans can do by taking all repetitive or dangerous tasks and the human workforce to do work they are better equipped for, such as, tasks that involve creativity and empathy among others. By doing work that is more engaging to them, job satisfactions, productivity and happiness among employees is also increasing.

 

AI in its many forms offers users the ability to do tasks on a scale and at a speed that humans cannot achieve on their own. AI can also gain new insights from analytical tasks. It’s not just about collecting large amounts of data (=bigdata) and investigative it with advanced mathematics or developing amazingly complex algorithms. Once the gathered data is well extracted, managed and good algorithms are chosen, our society will gain countless hours of productivity with just the introduction of well automated tasks.

 

Thus, it seems important to clear the fuss around AI destroying jobs because it’s only fiction rather than a fact. Instead of destroying jobs, AI is bringing a gradual evolution in the job market, people are getting better at their jobs with the help of AI. According to a report from the World Economic Forum (WEF) called “The Future of Jobs 2018, and recent report called “Job creation and elimination worldwide due to AI 2022” AI, Machines and algorithms in the workplace are expected to create 2.3 million jobs. Even who does the work is changing rapidly – human, robot, or co-bot. The division of labour between humans, machine and AI is shifting quickly. By 2025, it is expected to shift to 48% human, 52% machine or algorithm. The combination of human and machine is the new normal in the workforce of the future.

 

Technology helps move society forward, and the integration of AI is doing the same. The integration of AI into healthcare, smart cities, law and other service-based industries is helping in making processes simpler and giving them enough time to focus on other issues. In this increasingly data-driven world the importance and impact of artificial intelligence is only growing and is becoming more crucial in gaining competitive advantage. Therefore, despite all the positive effects and worldwide boom in artificial intelligence industry, companies shouldn’t forget that AI is only a tool that they need to update/improve continuously instead of one-time investment in order to achieve their goals.

 

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Outsourcing – Make or Break Opportunity?

Outsourcing Advantages and Disadvantages

 

Outsourcing is a business practice in which services or specific job functions are done by a third party. If a company choose to outsource their services within their own country it’s called onshore and if they decide to outsource a distant country, we call it offshore. These decisions are made to save company’s costs. Outsourcing is known to offer various benefits to your business but it can also bring big challenges and expose you to big risks if negotiations and management of outsource relationships aren’t done wisely. According to the Information Services Group, the annual global revenue from information technology outsourcing is reached to 92.5 billion dollars in 2019.

 

Outsourcing work of marketing, accounts, IT, HR and many other departments can help business save money, make sure that the specific business tasks are handled by a specialist, save time and work in company’s product/service expansion. A study by entrepreneur.com demonstrated that 74% of companies outsource IT, 52% of companies outsource HR, 43% of companies outsource procurement, and 39% of companies outsource finance.

 

In an IT outsourcing process with a technology provider, a variety of operations following operations must be well discussed in advance, such as disaster recovery, network services, software development, QA testing GDPR implementation, in order to build a high-performance IT organization.

 

Here below is everything you need to know to ensure your IT outsourcing project success:

 

  • Outsourcing IT tasks / jobs must be as much structures and transparent as possible in order to overcome employees worries of losing their jobs.

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  • The main objective of outsourcing is to reduce operational costs and improve your business. This goal must be in your mind when you choose for an external provider/expertise to get your job done and so see positive results such as a reduce of a significant amount of your capital in hiring employee and equipment.

 

  • Outsourcing doesn’t mean that you have to compromise on the quality of work. An external partner would like to earn more commission and will have tendency to do their work quicker than the time a good project really needs. So, in order to deliver a good project, a balance between the quality and quantity of the services provided by the outsourced employees/firm must be well calculated.

 

  • Technology, trust, transparency and resources must be well considered before choosing any outsourced partner. Get a maximum information you need about tools, technology and experts that will be handling your project. Once you get this information, you’ll be able to select the most suitable vendor with the best team of experts and the last-gen updated technology to assist you the best with your business.

 

  • Don’t fall into the good-cost services trap. Always question the expertise of someone who agrees to professionally work on your project for amount way below average. No doubt that outsourcing is far more inexpensive than your in-house employee but it doesn’t mean that you can’t look multiple options and pay a little more to get your job done perfectly by doing a comparison of freelancers that’ll help you to get answers on questions like, how long they need to make your project, if they want to get paid on a fixed fee or by hourly, what experience they have with related projects, what type of projects have they already done, if they are able to give you references of companies they’ve completed projects for.

 

  • Communication is the key to a successful collaboration and innovation. Time, language or cultural differences must be well studies before doing business with a third party especially when it’s an offshore partner. In order to avoid a negative impact on work quality or delays in project timings, you must find time for communications to give your feedback and talk about the ongoing project.

 

As mentioned above, Outsourcing is driving tremendously economic growth by creating job opportunities, offering better standard of living, building and maintenance of infrastructure. In addition to that Outsourcing has made it possible for companies to divide their service and production processes into different elements which can be contracted and executed in an organized and cost-effective way.

 

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