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3 key benefits of Public Cloud for E-commerce
The pace of technological progress is rising, hardly a day goes by without we witness critical changes or transformation in all sectors. In the past, we had to physically rent a space to sell our goods, but Ecommerce emerged and offered companies the opportunity to sell items online without having to rent a store like before. Additionally, with the COVID-19 crisis, we’ve witnessed an expansion of e-commerce from luxury goods and services to everyday necessities.
Ecommerce in Belgium was worth € 10.26 billion in 2020. That’s a decrease of 10% compared to 2019. Of course, the decline has everything to do with the coronavirus outbreak. Belgians bought far fewer services online but ordered more products. The corona crisis has massively accelerated numerous developments and trends that concern manufacturers, brands and retailers. Customers place more value on personalized offers, good service, and availability.
These days, many more e-commerce companies, especially small and medium-sized businesses are also taking advantage of the benefits of cloud computing. Businesses are recognizing the advantages of investing in cloud computing technologies for their massive opportunities such as efficiency, reliability, scalability, improving availability, global rollout, agile development, and business continuity. Ecommerce leaders are accelerating their journey to the public cloud as the future of e-commerce lies init.
Companies that want to sell successfully online in the long term are required to use technological resources efficiently. A suitable e-commerce platform enables a comprehensive and flexible process independent of the cloud provider and commerce platform to manage all operations related to online sales of products or services. Companies can solve their core problems, such as lack of resources and excessive costs by getting an external partner with in-depth e-commerce expertise and application know-how in the early stages of an e-commerce project.
Manufacturers and brands from a wide range of industries are recognizing the opportunities related to increasing their direct sales (D2C) and are building their own e-commerce channels apart from retail. To achieve these results, companies are confronted with challenges in the implementation and development phase on the technical side. For small and medium-sized organizations, the most common hurdles are the lack of resources and the people to operate an e-commerce system – for processes, task arrangement, technology, and organization – and the often-high costs of an e-commerce operation that offers reliability, scalability, and high availability.
The problems in implementing and maintaining the technical infrastructure are countered by customer requirements, which are increasing enormously in e-commerce. More and more users are using their mobile devices to shop and expect high-resolution images, videos or virtual reality integration, which is what sophisticated product data management is all about and requires high scalability and agility in development. It’s the main reason why the cloud is becoming more and more relevant for technologies and applications related to e-commerce. The public cloud in particular offers three key advantages for e-commerce.
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Scalability during peak loads
Learning to manage peak traffic times is critical as you grow because even some of the biggest brands sometimes struggle to keep up with traffic. The infrastructure and platform must be able to cope during peak times like Black Friday or the week leading up to festive events otherwise there is a risk of negative effects on the user experience, the conversion rate, and customer loyalty. Public cloud solutions offer the possibility of autoscaling, which enables additional computing and storage power to be accessed within seconds and traffic fluctuations to be dealt with. This scalability ensures consistently good performance by handling demand spikes effectively.
Agile and secure development
In the cloud, unlike on-premises, the required infrastructure, such as test systems, is available as Infrastructure as a Service (IaaS) within minutes. There is no lead time or IT ordering processes. Adjustments can be made at any time from anywhere and in some cases even automatically – especially for the user experience, it may be necessary to switch new features live quickly. The public cloud leads the way when it comes to agility and speed. Public cloud solutions help speed up the application development process; enabling you to flexibly meet end-user needs. By opting for public cloud, you can focus on what you do best, create value and drive revenue, rather than spend time managing your IT infrastructure and platforms. Today, analysis shows that the public cloud is more secure than its private counterpart. As large public cloud providers simply cannot afford security breaches, they make big investments in security. They offer more security, as it is based on proven and reliable platforms and providers can maintain their conformity with the GDPR, for example, via certificates.
Performance across national borders
A global rollout or expansion of e-commerce to other countries can be achieved quickly and inexpensively via the public cloud. The content is delivered via a network of edge servers so that users from other countries can access data. The globally available infrastructure means the improved performance of your website by securely delivering data, videos, applications, and APIs to customers globally with low latency and high transfer.
Conclusion
Cloud infrastructure offers e-commerce businesses good incentives. Cloud services are enabling e-commerce companies to reach their goals and provide a customized experience to the customers. In order to be successful in e-commerce in the long term, companies are well-advised to use the full potential of all technological possibilities. It is important to ensure that the entire value chain from planning to implementation, operation, and optimization of an e-commerce solution is strategically covered.
Moving to a public cloud is a critical business decision. Get in touch with our experts if you wish to bring flexibility, agility, scalability, and reliability to your business!