Growing threats and risks of Cybercrime

Every day, whether at the personal level or at the corporate level, we are exposed to threats from the cyber space. In most cases, we are not even aware of these threats, or even if we acknowledge them, the right decision isn’t made. The global cyber threat situation has never been as unpredictable as in the covid period, which has set a cybercrime as a record year of ransomware and a breakthrough in crypto-currency-miner attacks. Hackers all over the world took advantage of the COVID-19 situation to launch cyber attacks and it took its toll on businesses, organizations, and individuals alike.

 

Accordingly, companies in all sectors had to contend with serious incidents during this period. The most common causes of critical incidents are the same as last year: targeted attacks (40.7%), malware with critical impact (14%), exploitation of publicly available critical vulnerabilities (13%), and social engineering (5.5%). Targeted attacks in 2021 hit all vertical sectors evaluated in the research except education and mass media, although incidents related to targeted attacks were reported within media organizations. Most human-powered attacks have been identified in government, industrial, IT and financial sectors.

 

The proportion of serious cybersecurity incidents has increased by half in the past year, from 9% in 2020 to 14% in 2021. This is shown by the research conducted by Kaspersky Managed Detection and Response (MDR). Increasingly complex infrastructures, skill shortages, and increasing sophistication of attacks can impact the efficiency of cybersecurity teams and their ability to detect hostile activity before incidents occur. To gain insight into the current threat landscape, Kaspersky analyzed anonymized customer incidents identified through its MDR service in 2021.

Growing threats and risks of Cybercrime

As the ransomware is the fastest growing security threat, known as a moderate or extreme threat by 80% of cybersecurity professionals. Industry experts predicts that, in coming years, this number will continue to increase together with more threats will be added to the known threats. A survey conducted by Veriato Information Security highlighted that Email and web use represent the most common reason of ransomware infection with employees opening malicious email attachments (73%), responding to a phishing email (54%) or visiting a compromised website (28%).
75% of worldwide organizations are touched by ransomware and have experienced up to 5 attacks in the last 12 months alone, 25% experienced 6 or more attacks. The information most at risk from ransomware attacks is financial data (62%)followed by customer information (61%). With such high risk, 59% of organizations are yet not confident at all in their ransomware defence.

 

CryptoTheft, Microsoft Data Breach, Red Cross Data Breach, PressReader’s, the year 2022 has already been marked by major attacks on a global scale based mainly on a security breach. Today, even if this new wave of malware reveals new patterns of attacks, criminals will remain loyal to the most malicious malware: ransomware, financial data, and digital currency crimes. However, the way these threats are used currently will continuously change into sophisticated way.

 

Sources: Truesec: The evolving cyber threat landscape

EU Digital Policy: How DSA and DMA deserves your full attention!

The EU Parliament has given their final approval on the Digital Services Act (#DSA) and the Digital Markets Act (#DMA) to ensure a safer online environment. It marks the beginning of a promising new relationship between online platforms, users, and regulators.

The Digital Services Act is one of the most important digital policy regulations in Europe. In conjunction with the Digital Markets Act, it becomes a kind of basic law for the Internet which established the principles of what should be illegal offline, should also be illegal online.

 

The DSA has the goal to create a comprehensive set of new rules for all digital services, that will strengthens the protection of consumers in the digital world and will create an EU-wide, harmonized legal framework for service providers and platforms – through clear rules for dealing with illegal content and more transparency. No matter if it’s for social media, online marketplaces, and other online platforms that operate in the European Union, DSA will introduces new EU-wide obligations which will have a significant impact on a wide range of digital services that connect consumers to goods, services and content, resulting in a safer digital space and fairer online market creation. The DSA also assigns more responsibility to platforms and is intended to ensure that certain content disappears from the Internet more quickly. Such as, hate speech, terror propaganda or even the sale of counterfeit goods. The law is part of a digital pact.

 

As online services and platforms are an integral part of everyday digital life, the DSA in particular will affect many people directly. They will be better protected online against disinformation, hate speech and counterfeit products. What is illegal offline must also be illegal online and punished accordingly.

 

The DMA, on the contrary, sets out rules defining and prohibiting unfair business practices by large tech giants such as Google and Facebook with stricter rules. DMA is labelled as important gatekeeper between European businesses and consumers. The fact that the Digital Markets Act is also intended to create more freedom of choice between online services is to be welcomed. Fair competitive conditions and easier market access for small and medium-sized companies are essential for innovations. It remains important to specifically promote the growth of European digital companies, to increase investments and to prevent the shortage of skilled workers and the emigration.

What is the Digital Markets Act DMA

 

Sources:

Hyper-Automation: How to achieve tactical and strategic goals by automating business processes

Hyper Automation How to achieve tactical and strategic goals by automating business processes

 

When it comes to digitization processes in companies, hyper-automation is mentioned more and more often. Zion Market Research forecasted Hyperautomation Market  is expected to grow annually at a CAGR of around 23.5 % (2022-2028), it’s was valued at approximately USD 9billion in 2021 and is projected to reach roughly USD 26.5 billion by 2028. It’s one of the big digitization buzzwords, which has come into focus not least because of Gartner’s positioning as one of the top tech trends of 2022.

 

According to the market research company Gartner hyper-automation is the combination of different approaches and technologies in order to get the maximum degree of efficiency out of digital possibilities, by automating automate as many business and IT processes as possible and create end-to-end workflows.

 

Contrary to the pure Robotic Process Automation (RPA), not only individual tasks but also complex processes can also be automated. Hyper-automation cannot be achieved without RPA, artificial intelligence (AI) and machine learning (ML). It all sounds super interesting but how can companies successfully implement this “hyper-automation”?

 

The first step requires a detailed mapping or analysis of the organization and back office processes to fully understand the existing workflows and identify where gaps, latencies and bottlenecks exist. On this basis, a strategy can then be developed to build bridges between the solutions and close efficiency gaps.

 

The next step consist of a wise selection between the different. Given the versatile requirements and complexity of many business processes, a well-orchestrated combination of different technologies is often required. A combination of artificial intelligence and machine learning to workflow tools, business process management (BPM) and robotic process automation (RPA) to low and no-code tools must be foreseen for the use of different application scenarios and problems. By linking previously mentioned technologies, the mapping of complex, cross-departmental and cross-functional workflows can be a piece of cake.

In practice, it’s equal to using process mining tools to better understand business operations & workflows, ML module to verify compliance and decision software to automate maximum tasks.

 

As companies are not only looking towards achieving early ROI but also focusing on optimizing processes, the vendor selection must be prioritized. The providers of different solutions are as diverse as the technologies. The objective must be to ensure that their solutions are easy and rapidly scalable. The cost of integration a technology is comparatively less than that of hiring and training a human. Therefore, organizations need to ensure the selected vendor offers solutions that can easily be integrated and configured in their existing infrastructure. Because every business is different, and there is no such thing as a one-size-fits-all way of doing business.

 

Before you start establishing hyper-automation in your company, you should communicate your automation initiative transparently right from the start and involve employees in the planning and implementation process. They must know how the hyper-automation is going to affect their jobs. Because you may see all the benefits, but your employees might see them differently. They may see a machine replacing them and their work. They must understand that automation increases overall productivity, lessen workload, offers the opportunity for professional growth, and can become a promoter for high-performing and efficient teams.

 

Organizations that want to stay competitive in the long term, must use suitable automation technologies in line with the speed and agility of digital transformation to reach the next business level.

What is sales automation and why it’s mandatory to drive growth?

What is sales automation and why it’s mandatory to drive growth

 

From lead generation through ongoing client support, sales automation covers the digitization and automation of sales activities. B2B companies are slowly but rapidly recognizing the need to put the client at the center of their processes, which forces them to engage themselves more and more in the digital environment. In 2021, nearly 61% of companies that used automation exceeded their revenue targets — demonstrating the potential of sales automation. Yet very few people are aware of the tremendous benefits this provides, especially for sales. Here below are few statements that holds the power to persuade sales managers why they must start with sales automation asap.

 

  • Sales automation is a form of data collector that continuously and automatically gathers the data related to the sales. The sale and purchase experience of a potential client can be improved with each of his recoded activities by using lead scoring to automatically capture and evaluate customer interactions at numerous touchpoints. With the aid of seamless data synchronization in real time, a very detailed profile is immediately generated from this data and can also be mapped directly in the CRM system. Additionally, sales automation aids in determining when and which touchpoints of the customer’s journey are controlled by him.
  • Sales automation gathers a staggering amount of insightful data. As a result, salespeople are better equipped to take into account the preferences and wants of the target market and make smart sales decisions based on reliable data in the CRM system rather than just on intuition. Thus, sales automation becomes the backbone for launching customer-focused sales initiatives and a crucial success element for B2B enterprises’ digital sales.
  • Professional sales automation enables potential clients to be identified at the beginning of their customer journey and then effectively and efficiently followed and developed. As a result, not only the number of qualified leads increases but also the quality of lead grows. Deals are closed with significantly less effort and at the same time with a higher probability. Additionally, sales automation makes sure that they never miss a chance to close a deal because they are always automatically informed of what their clients are doing, whether it be by email or the CRM system.
  • Lead conversion is ensured with a transparent and reliable information from the acquisition phase. Sales teams can create offers and talks more independently, which greatly decreases the amount of coordination and negotiation loops by shortening the sales cycle. Even with cross- and upselling campaigns, it is possible to segment customers in a targeted manner and only launch offers or campaigns to contacts for whom the end result is guaranteed. Sales Automation, such as, templates, personalization tools, and segmentation possibilities not only speeds up repetitive operations, like making email lists or tracking offers, but also improves the quality of the outcomes.
  • The presence of incorrect data or missing customer information in CRM system can be a big obstacle for sale teams. Through real-time synchronization between the marketing automation and CRM system, for instance, sales automation helps to reduce the risk of errors in this situation. All data is updated simultaneously via bidirectional synchronization, regardless of whether it is data entry, updating and enriching client data, or maintaining a complete database. It is also possible to automatically check for and repair duplicates, incomplete data records, and invalid address entries. As a result, every department that interacts with customers has a consistent and up-to-date.

Sales are becoming more automated and digitalized, which boosts sales potential in a targeted way and can support the company’s growth. Additionally, Sales Automation provides several opportunities for expansion that is quick, effective, and seamless. Companies should therefore not wait any longer to digitize and automate their processes – the competition may already be doing it. Only those who act quickly and take their processes to the next level can be one step ahead of the competition.

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