Author Archives: Aisha Javed

About Aisha Javed

Blogger & Online Community Manager at Xorlogics with an excellent familiarity with various Internet resources, expresses a keen desire to learn/excel on Web Marketing for the benefit of the organization.

Digital Commerce: Redefining Business Models for the Future

Online shopping (of goods or services) has become a common practice among many people around the world due to factors such as range, ease, speed, and convenience. In fact, about 2.14 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2014. A new report “The Future Shopper Report 2020” from Wunderman Thompson Commerce (WTC), details 48% of more than 14,000 online shoppers surveyed start their purchase journeys on search engines. Shoppers are especially turning to marketplaces to compare prices and eventually buy products of their convenience from one place, as more than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon.

 

When we think of a marketplace, the major e-commerce platforms such as Amazon, Walmart, eBay, Alibaba immediately come to mind. Each of them has its own unique requirements, product categories, affiliate programs, listing fees, and audiences. In this digital world, it’s more complex than ever to choose the right channels to drive discovery, exploration, and post-purchase engagement. Businesses have the challenge to survive in a world in which their customers have access to more information, across more channels, and have more control in their relationships with brands than ever before. A strategy to expand one’s own business model into the online world in order to maintain and expand the customer base comes along with challenges that cannot be neglected.

 

online shoppers search journey

 

Offering the product range online is almost a must for retailers today – whether in the B2B or B2C sector. A digital shop is becoming more and more of a requirement. Customers expect simple and efficient processes and free fast delivery of goods and services. Since the implementation of an e-commerce platform usually requires a high investment, along with complex requirements for hardware and software some companies shy away from the step into digitization. But the last few months in particular have shown how important it is to adapt flexibly to circumstances. Business must understand the secret to maintaining a thriving business is recognizing when it needs a fundamental change.

Customer expectations have been steadily rising over the past two decades in line with the growth of online retailing. Because it is to be expected that demand from e-commerce will increase in coming years, many, especially smaller providers, are instead taking a different route and offering their products on online marketplaces as they are one of the fastest ways to scale globally. They can benefit from the advantages such as an existing shop system and a broad customer base of buyers. Moreover, specialized online retailers and digital marketplaces are emerging in more and more industries and are discovering the procurement business.

 

Here below are some interesting industry insights from the WTC Future Shopper report focusing on the digital buying behaviors, with the aim of helping organizations and ensure that they are ready for the consumer and the channels of the future:

  • 65% of consumers expect to use digital shopping channels more in the future
  • 34% of shoppers would prefer their online purchases to be digital and instantly downloadable
  • 19% of online shoppers favor social media for inspiration
  • 71% of online shoppers said they wish retailers and brands offered better environmental practices, such as less packaging
  • 5 is the number of times consumers order from Amazon each month, on average
  • 54% identify “free delivery” as an important reason for going direct to branded sites
  • 28% of products bought online are now digital products
  • 52% of online shoppers get their inspiration from Amazon
  • 63% of online consumers start their online searches for products with Amazon
  • 75% of digital consumers with more brands and retailers offered the same level of services as Amazon
  • 52% wish brands would be more innovative in how they use digital technology to improve their experience

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When companies opt for a multichannel strategy, they are faced with new challenges. While they know their customers with a single sales channel and know how to address them, generate sales, and process the purchase, with multiple channels they need a central solution. One of the biggest challenges for SMEs is to actually implement the necessary processes. The main pain points are on the one hand the infrastructure and on the other hand the logistics. Here, service providers for e-commerce logistics fulfillment can be an opportunity to master the expansion course and the expansion of the target group without major hurdles. In addition to storage, they also take care of the shipping, invoicing, service, as well as collection and complaint processing and, are therefore an important building block for the growth of retailers and for internationalization. After all, the key to a positive customer experience lies in professional support and excellent service.

 

Sources:

Wunderman Thompson Commerce : FUTURE SHOPPER REPORT 2020

Lesson From Crises: The COVID-19 Pandemic led Companies to adopt a Multi-Channel Business Approach

Lesson From Crises The COVID-19 Pandemic led Companies to adopt a Multi-Channel Business Approach

The corona year 2020 gave a huge boost to the online purchase, not only during the lockdown period but also post-lockdown as third more products were bought online compared to the previous year, according to the quarterly figures of the BeCommerce Market Monitor, a survey conducted by GfK on behalf of BeCommerce with the support of PostNL and the National Lottery. Ecommerce in Belgium was worth 10.26 billion euros in 2020. That’s a decrease of 10% compared to 2019 as the corona crisis has had a major impact on the service sector. Only 25% of all online spending went to services, on the other hand in the first 9 months of 2019 products were bought for 3.7 billion euros compared to 4.9 billion euros for the same period in 2021. “Corona has finally made Belgian entrepreneurs realize the benefits of e-commerce. Together with the consumer, they are finally paving the way to a more mature e-commerce market”, says Sofie Geeroms, Managing Director of BeCommerce.

Manufacturers and brands from a wide variety of industries have recognized the opportunities, are increasingly relying on direct sales (D2C / D2B), and are building their own e-commerce channels apart from retail. Another study, conducted by the UNCTAD (United Nations Conference on Trade and Development), based on the impact of COVID-19 on e-commerce businesses from early March to end of July 2020 in 23 countries shows how the third-party online marketplaces have performed better than e-commerce companies.

 

A multi-channel business model has been more resilient to the current crisis. In terms of sales trends, e-commerce companies have recorded declines in sales, while nearly 60% of third-party marketplaces have seen increases. Additionally, half of the surveyed third-party marketplaces onboarded new sellers on their websites. Close to 60% of the third-party marketplaces experienced a rise in the number of buyers. The number of online shoppers in Belgium increased by 2 % in 2020 thanks to the 200,000 people who bought something online for the very first time. On one hand corona crisis is massively accelerating numerous developments and trends that concern, manufacturers, brands, and retailers. On the other hand, customers are placing more value on personalized offers, good service, and availability.

 

So basically, when it comes to online business, it is not enough just to have a well-designed webshop with beautiful products. If you want consumers to choose your store over the competition, a smart, multi-channel retail strategy is vital. The term online and offline should no longer be thought of in two separate business models but should be developed and implemented as a uniform business strategy. Companies’ presence on various channels addresses different target groups, which means that new customer groups can be developed and greater market coverage is achieved. As the name suggests, using different sales channels, which not only generates additional sources of income but also spread your entrepreneurial risk in times of crisis. Companies that currently have to keep their local locations closed have the option, for example, of continuing to supply customers via online channels.

 

In order to adapt a multi-channel business model, a holistic strategy is required. Multichannel means the complex expansion of a sales concept that is implemented and applied on various levels – such as delivery process, order options, payment options, service, or design. Above all, the recognition value plays a major role here. When selling via several channels, a uniform design (corporate design) should be established. As a result, the customer recognizes at any time whether mobile, on the PC, or in the shop, the possibility of shopping on all channels. At the same time, it strengthens the customer’s brand awareness and can therefore be used very well on the marketing side.

 

A good sales strategy can be the door to success, but you need to open that door. Luckily, we are here to help!  Converting your business into a multi-channel business is not a complicated or expensive task.  At Xorlogics, we can help you make multi-channel retail easy and hassle-free. So, if your company is ready to take advantage of new opportunities offered by the strong growth of eCommerce, please don’t hesitate to reach out to one of our specialist IT consultants. We can’t wait to help you find success.

 

Sources:

 

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HR Process Management : Why should you invest in HR Automation?

What Is RPA and Digital Labor?

The global robotic process automation (RPA) market size was valued at USD 1.57 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 32.8% from 2021 to 2028. Different organizations in different sectors are increasingly challenged by the growing market competition due to the shift in technology and changing consumer preferences. Additionally, the shift in company business operations due to the pandemic is expected to favor market growth over the forecast period.

 

All these challenges in today’s professional life mean one thing: constant movement. This means today’s organizations are required to comply with complex administrative procedures. One major challenge is the requirement to regularly track and manage hundreds of Human Resource (HR) onboarding and offboarding.

Robotic Process Automation is a process automation technology that allows businesses and organizations to configure software Robots to carry out routine, rules-based computer tasks in a way similar to a human employee. Robots can fill out documents, read and send emails, enter data into business applications, and much more. The ideal RPA solution uses AI and ML to automate a vast range of high-volume and repetitive tasks that previously required humans to perform. Also, the top-ranking RPA technologies also incorporate a variety of AI components to facilitate the Robot carrying out human tasks.In performing robotic process automation, many think of the RPA software robot as the “arms and legs,” and the AI components as the “brain.”Analysts from McKinsey & Company have called RPA technology a “third arm” for HR organizations as it works with HR to amplify the department’s capacities.

 

HR Automation is multi-functional and can lead to many different benefits. Some benefits include Higher productivity due to faster processing times and information sharing. Reduced storage, printing, and courier costs associated with paper-based work environments. Reduced risk of non-compliance penalties. Fewer data entry errors and lost or misplaced files associated with manual processes. Better support of organizational growth through efficient hiring and leaner operational costs. Better collaboration with executives to recruit, train and retain top talent.  More time to analyze HR data to make intelligent business decisions.

 

Before automation the Human Resource Management System (HRMS), was comprised of 1 to 10 employees, depending on the organization’s size, manually sorting and filing thousands of forms with hundreds of variations. In addition, they performed different validations in order to enter information into the HRMS. The manual tracking, management, and data entry approach was slow, confusing, and characterized by high error rates. To avoid these mistakes and benefit from the shift to automation, progressive HR teams are applying RPA to help tasks like data management and validation; running, formatting, and distributing reports; and replacing manual and spreadsheet-based tasks. Companies have automated payroll updates, sick leave certification, and employee onboarding / offboarding. Some are also exploring more advanced cognitive automation technologies, like machine learning and natural language processing, to enhance a range of HR processes from talent acquisition to benefits administration and beyond. The results of the RPA deployments studied have shown a significant decrease in process time, a major reduction in errors, and a high potential for scalability.

 

Organizations looking to get started typically ask, “Where should I start? or “Which vendor should I choose?” To help inform and steer these decisions, here below are few tips for onboarding and offboarding automation.

 

    • Redefine what digital means to the enterprise: Automated onboarding and offboarding require sensitivity from everyone involved to change management processes. As an IT department, involve your colleagues from HR and all application managers from the very beginning. Only in this way automated processes can be integrated smoothly in a larger organization. Only when your colleagues fully accept the new processes do they support them effectively. The future workforce will soon be populated with both human workers and digital workers. HR must prepare the workforce for a future where people and robots will work together.

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    • Train Staff: Switching from a manual to an automated HR process requires a significant change in employee behavior, but thorough and engaging training can help facilitate the transition.

 

    • Appoint a Chief Digital Officer or equivalent: Identifying a project owner and project champion is the next critical step toward successful HR automation. While the project owner handles daily operations, the project champion shares the vision of automation with stakeholders and gathers support.

 

    • Setting up clear processesThe transition from manually controlled to automated processes involves both technical and cultural change. Therefore, well-defined, documented processes on how to initiate delivery of HR services through an identity management solution are highly recommended. This phase will certainly take some time. However, it is indispensable for successfully implementing automation based on coordinated processes.

 

    • Build and optimize agile delivery: Build a development environment for all critical applications. In this way, you will be able to develop new automated processes step by step. Such a development environment offers rapid testing and continuous improvement.

 

    • Focus on platform capabilities and include Security Issues: Cyber ​​threats are driving IT and security teams to work more closely together. Integrate identity management with access control systems. Ensure control over privileged accounts and be able to quickly adjust access privileges in case of onboarding – offboarding.

 

    • Acting fast: A close cooperation between IT and security also allows the rapid withdrawal of rights when an employee leaves. With automatic access control, IT is immediately able to revoke access once an employee has quit. With a real-time dashboard as part of an identity management solution, IT and security teams can instantly see who leaves the company and when. Automatically created permissions can also be quickly revoked using automation.

 

 

A changing landscape means HR must frequently adapt better strategies and seek out better processes and tools to deliver high performance. In today’s changing era, if HR departments still rely on manual, paper-based processes will be left behind if they won’t re-examine their infrastructures and won’t adapt automation technology in order to benefit from better productivity, cost containment, and compliance, awareness of employee and candidate.

As they begin to identify opportunities for HR automation, they must not forget that HR will always be about the people, and automation technology should serve those people, not replace them. As such, not every single aspect of HR can or should be automated; rather, automation should help HR professionals find and retain more talented individuals, collaborate with the organization, and spend more time evaluating their workforce.

 

Source :

–      Robotic Process Automation (RPA) Market Size, Share & Trends Analysis Report By Type (Software, Services), By Application (BFSI, Retail), By Organization, By Services, By Region, And Segment Forecasts, 2021 – 2028

–      Robotics and cognitive automation in HR Insights for action 

–      Artificial Intelligence in HR: a No-brainer 

–      Robotic Process Automation (RPA) On Entering an Age of Automation of White-collar Work Through Advances in AI and Robotics

Digital Transformation: A Core Element of B2B Business Resilience

COVID B2B BUYERS

 

The long-term effects of the Covid-19 pandemic are only just becoming apparent for companies. It’s been a perfect storm, destroying jobs and creating debts for firms in fragile financial health beforehand. More and more companies were/are not generating enough earnings to deal with their private/public debts.

This unprecedented economic disruption encouraged and motivated companies to decide which measures to take in the future in order to remain resilient. For example, salespeople were unable to meet customers in person. That’s why AI-supported digital sales technology took place in large companies, it’s a must-have to stay fit for the future. New models of action and sales channels are being adopted for long-term survival. To better understand how B2B buying habits and preferences are being affected by the pandemic, PROS worked with Hanover Research to conduct a global survey of 210 purchasing professionals in the U.S./Canada, Europe, and Australia/New Zealand.

 

According to COVID-19 B2B Buyer Trends Report, 37% of companies have been buying mainly through digital channels since the beginning of the pandemic. That is a significant increase, previously it was only 29%. It is also expected that this increasing trend of digital procurement is likely to sustain post-COVID-19, with almost half of buyers (40%) expecting 51-100% of their company’s purchasing to run through digital channels. The results show that eCommerce has become very important in the B2B environment during the pandemic. Even though the trend towards shopping through digital channels is not new, not all providers were prepared for this rapid change in purchasing behavior in the past year. Two-thirds of buyers said working with some of their suppliers was challenging during the pandemic. For 47% of North American buyers 50 percent or more of their purchasing is run through digital, self-serve channels, compared to European (28%) and Oceanic (17%) buyers. A third of Buyers indicate that about half of their existing vendors are well-prepared (40%), while a quarter indicates most vendors are underprepared (23%) to support them in a virtual environment.

 

Slow and inefficient responses, inconsistent, highly variable pricing, and a lack of transparency into inventory were top 3 challenges listed by B2B buyers in working with their current vendors. Buyers are now demanding more responsiveness, transparency, and proactivity. Only the ability to anticipate what a customer needs – and deliver those products through their preferred channel – creates the consistent buying experience that B2B buyers are now demanding. Competitive pricing (40%), supply availability (39%), and better digital purchasing experience (35%) are top reasons for a buyer to switch from their current vendors.

 

The crisis forced buyers into doing their homework to find real market value and omnichannel purchasing; before buying for products/services they do research on the web, browse various vendors and then contact a sales representative for more information. B2B buyers are continuously looking for a more personalized, customer-oriented experience via digital channels. Therefore, in order for a company to successfully digitize sales, all sales channels must ultimately be brought together in a defined, holistic omnichannel model.

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When numerous buyers are forced to change their habits overnight, providers have to act dynamically and reliably in order to build and strengthen trusting customer relationships. In order to provide this necessary level of service, an underlying technology is required that can not only complete digital transactions. Buyers want quick, personalized responses to their inquiries. Providers must therefore show them further options in order to create added value together. In addition, the inventory and pricing must be transparent.

 

Companies are realizing the potential of Artificial intelligence (AI) in the adoption of rapid changes. Because AI offers deep insights into the entire sales process and across all channels. Companies can analyze huge amounts of data in this way. AI today is helping sales reps automate repetitive tasks like data entry and meeting scheduling or complicated jobs that do not require personal relationships like sales forecasting. This way sales reps can prioritize tasks more effectively and become a better salespeople by highlighting patterns in customer responses. Thus, they can use (AI) to predict customer needs and address them with the right offers via the right channel. Additionally, AI solutions can quickly provide an overview of stock overview, the right price is, the number of products which is already ordered, and which channels are preferred by customers. AI-supported sales that accompany and connect different sales channels bring the customer a consistent shopping experience. This leads to greater customer loyalty and increases sales in the long term. On the other hand, this is exactly what increases the resilience of providers.

 

The instability of the current economic environment has forced traditional businesses to adapt to rapid digital transformation, especially in the eCommerce space. Companies that use AI to develop and implement the right omnichannel sales strategy will achieve relevant competitive advantages and continue to be successful in the future.

 

Sitting and waiting is not an option. Those who can’t come up with new strategies in shaping competition risk being left behind or cut out of the value chain entirely. Technology is no longer a budget expense, but rather a strategic investment. No matter what size your business is, maintaining the right IT company is vital to the future success of your operations. We at Xorlogics, make sure that your organization is ready for digital transformation. We take the time to understand what you need and how to best help you to align with your requirements and objectives, both in the short-term and the long term. If your company is ready to take advantage of new opportunities offered by the rapid spread of digital technologies, please don’t hesitate to reach out to one of our specialist IT consultants. We can’t wait to help you find success.

 

Sources:

COVID-19 B2B Buyer Trends Report A Survey of 210 Global Purchasing Professionals

Security and Remote IT Management in 2021

The pandemic has forced many companies to modernize and adopt alternative ways to work. The digitization of the work environment has accelerated significantly in 2020. Home office and remote work continue to be an important part of the worldwide economy. For many IT professionals and managed service providers (MSPs), remote management always existed as a part of their business, especially in international companies as offices are often distributed across the globe. Mostly in these so-called “distributed companies”, service providers are not always on-site with their customers, and it is much more convenient, efficient, and effective for them to support their customers remotely.

 

Since the COVID-19 pandemic more and more employees are working from home. More than half of the workers who have started working from home since the pandemic had no prior experience with teleworking. In terms of remote management & monitoring, it’s very different and challenging to manage someone who works in an office environment vs working from home.

 

Typically, employees access IT systems from a controlled environment, such as from within an office on a known and trusted network. But when IT staff works from home, they use personal uncontrolled devices or shared computers on uncontrolled networks to access sensitive corporate or government information, for which compliance regulations often apply. It becomes challenging for IT admins to manage several branch offices, each with different requirements and safety measures, instead of managing a central location. Home networks are less secure than office networks and have weaker protocols with higher chances of cyber-attacks unless proper measures are taken. A single vulnerability can crash a network and put an entire company at risk.

 

Remote worker management checklist:

With many organizations extending their work-from-home policies, security practices are more important than ever. FBI has reported a 400% increase in cyberattacks since the outset of the COVID-19 pandemic, ransomware attacks are increasingly targeting SMBs. It is therefore imperative that security teams get better at controlling network access.

At a minimum, IT professionals should apply here below tips to not only protect their systems from cyber intrusion but also to secure their remote environments for employees or customers and better educate end-users about the risks.

 

  • Educate about phishing threats: 91% of successful data breaches start with a phishing attack, which means almost all cyberattacks are instigated from a malicious link or attachment that is only effective if an employee hasn’t been educated/informed about risks and fraud related to the scam. It is important to keep employees informed of the latest threats and train them to remain vigilant towards cyber threats. Cybercriminals are currently exploiting the fear of COVID-19 by focusing on relevant topics. Through understanding the problems with their current security strategies, employees can improve their habits and help form a strong security perimeter for their organization.

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  • Integrate a patch management program: Patched software is safe software. It’s a process of managing a network of computers by regularly performing patch deployment to keep computers up to date. As it’s important to prevent employees from running old versions or even end-of-life software at home. Exemplary technology partners make it possible to automate the installation and updates of the software via third-party providers. Patch management fixes all vulnerabilities on your software and applications that are susceptible to cyber-attacks, helping your employees strengthen their cybersecurity.
  • Enhance your home wireless network: When protecting home networks, it makes sense to think a little outside the box. For example, how secure are the employees’ router settings, and which IOT do they use that are connected to the home network? Wi-fi comes with lots of security issues and a vulnerable router makes a vulnerable access point. Securing home routers will allow users to keep stock of all connected devices. This requires a thorough inventory of all networked devices.
  • Multi-layered security: Keeping your business protected against cyber-attacks is a challenge therefore, multi-layer security—also known as the “multi-level security” approach to cybersecurity is the best solution for organizations. Layered security is a network security approach that uses several components to protect your operations with multiple levels of security measures. This can start with user training, followed by URL or script blocking, then file scans and integrity monitoring, and so on. Even if an attacker breaks through a line of defense, the next one is ready to stop intruders from breaching your networks.
  • Have a disaster recovery plan (DRP) ready: If all else fails, a robust disaster recovery plan will ensure you get up and running as quickly as possible. It’s a well-documented and structured approach that describes how an organization can quickly resume after an unplanned incident. It must include a plan for business continuity, protecting sensitive data, minimizing financial losses and disruption for end-users, and a plan for responding to incidents to comply with all relevant regulations. Similarly, companies should ensure that their technology and service providers understand the importance of protecting this type of unknown environment.

 

At this point in time, nobody knows what the “new normal” will look like. For many companies, the biggest challenge lays in finding the right balance between remote and in-office work, followed by learning how to manage remote teams and facilitating effective collaboration. All these skills will take time to master as IT professionals are learning and adapting as they go. Companies must ensure security and business continuity at the same time in this new hybrid world.

Construction Equipment Rental: The rise of Multi-Channel Selling

Multi-Channel Selling

 

Companies around the world are waking up to new market demands for increased business speed and increased simplicity in the use of online services. Ignoring the digital practice is the same as losing, there is an underlying message to the market, but those companies that do not take this modern call seriously risk getting off the train. Changes in digital technology are extremely rapid. The benefits of digital transformation include new ways to communicate with customers, improved efficiency, increased transparency, revenue growth & cost savings along with increased opportunities to use information and data.

 

As more investments are put into sustainable and renewable energy, the construction equipment renting industry is also adapting and finding new ways to provide the utmost amount of flexibility. According to recent research, the global construction equipment rental market size was accounted at US$ 91.34 billion in 2019 and expected to reach over US$ 136.1 billion by 2027, expanding at a compound annual growth rate (CAGR) of around 4.78% during the period 2020 to 2027. A recent independent study conducted by – Climate Neutral Group, CE Delft, and SGS Search, shows that by sharing equipment and reusing building materials, the rental industry is contributing to avoid carbon CO2 emissions. Depending on specific user practice renting construction equipment leads to emissions reductions of at least 30% to 50% over the full lifecycle of the product.

 

When it comes to procuring construction equipment, one needs heavy down payments, which means not every construction business can opt for the purchase option. Renting construction equipment not only saves the cost of buying new equipment but also avoids extra ownership and operating costs such as licensing, tax, insurance, interest on storage cost, and loan amount among others.

 

As all business models evolve with time, either due to market changes either due to technology advancement, the construction equipment renting market is also resulting in the emergence of new exciting trends. Online presence is considered an important part of the overall strategy of equipment rental companies. Many companies are aware of this current shift to the Internet as the main medium. However, only a few companies understand how to react appropriately to this development.

 

Here are a few reasons why online marketplaces are crucial for rental companies looking to grow and take advantage of competitors in the digital area:

  • Online marketplaces are proven to be a useful addition to other sales channels. For niche shops, in particular, it’s possible to achieve greater brand awareness without investing a lot of money in marketing. Suppliers can benefit from the enormous reach that they can achieve through this distribution channel. By listing products, they can win many new customers right away, that is, without search engine optimization or advertising on Google Ads or Facebook. It is also possible to develop further potential customers on an international level, as the large marketplaces are present all around the world.

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  • Online marketplaces are designed to be easy to use. Without having much technical skill, you can list and start selling on marketplaces. They give you the possibility to set up a storefront in minutes and then enjoy the full benefits of payment processing, advertising, and even distribution and shipping channels in a fraction of the time of sourcing and registering for these tools on your own. Everything from sales to marketing and customer service is handled on the same platform through a single dashboard.
  • While physical retail stores were affected due to the pandemic, e-commerce and marketplaces were flourishing. One of their biggest advantages is the large volume of traffic and immediate access to many potential buyers. Online marketplaces enabled online providers to reach a very large target audience without having to worry about problems in shipping logistics or customer service + being available 24/7/365 increases the number of orders.
  • Marketplaces invest heavily in their infrastructure and security and are best protected against cybercrimes, hackers, and/or outrages. Retails don’t need to worry about server maintenance, updates or other technical issues as the marketplace provider is in charge of the hosting. Additionally, the overall digital experience is more advanced on a marketplace platform versus owned website. Marketplace website is faster, more optimized and the customer has more payment options to choose from. They also provide customers with a better mobile experience and/or even apps.
  • Providers can keep a track of their inventory in real-time and inform their customers/vendors about their stock availably. In a Salesforce research study, State of the Connected Customer, nearly two-thirds (65%) of business buyers say that they’d likely switch brands if a company didn’t make an effort to personalize communications with their business. Eighty percent of business buyers expect real-time communication. When you active your commerce on a marketplace you also benefit from its marketing and brand-building. Consumers tend to trust marketplaces, which automatically helps your business have a built-in established level of trust.

Whatever the future vision of a company may be, it needs to undergo a digital transformation so that the company has the opportunity to grow and be able to compete. It is also necessary for a company to have information technology that supports its goals. Xorlogics is specialized in helping companies develop digital solutions in line with their business policy and thus achieve increased results. One of their recent successful projects is Rentaga, a rental marketplace for heavy construction equipment. Not only just big rental houses but also smaller independent rental companies can register on Rentaga. Contractors have a better opportunity to find what they’re looking for and have a great online experience. Contractors/users can look at the collection of different supplier’s equipment, compare prices and features on one marketplace and rent them in one go. They also have the option to pick up from a store or get delivered to their desired address.

 

Sources:

Digital Transformation in the Construction Equipment Rental Market

Internet and digital mobility are changing our lives faster than ever before! It’s affecting a variety of industries across the world in a number of creative ways and fundamentally changing the way we do business. Additionally, 2020 taught us that there is no alternative to digitization. Even in the construction industry, which is not one of the most changeable industries, a lot has happened in the last few years. Since 2016, the construction and construction machinery industries around the world have only known one thing: GROWTH. Then came the Covid-19 crisis, along with every other business, construction sites also faced severe lockdowns and disruptions to their activity. If we look at current trends in the construction industry, it quickly becomes clear: Digitalization is advancing and offering huge opportunities and ways to improve their productivity to players in the construction industry.

 

Digitalization, in the world of construction, is affecting the following 4 main areas, logistics, procurement, production/construction, and sales/marketing. Renting and leasing of construction machinery is also on the rise. A report released by the European Rental Association (ERA) with the support of the ERA Statistics Committee, highlighted construction machinery rental market size in the EU. The equipment rental industry in the EU-15 area countries saw growth of 4.1% in 2019. In 2020, there was an estimated decrease of 10.4%. The ERA had forecasted rental growth of 4.8% this year, prior to the COVID-19 outbreak. These 15 countries account for more than 95% of the equipment rental industry in the EU, European Free Trade Association (EFTA), and the UK.

 

Renting is an inherently sustainable model. By renting construction equipment, companies and individuals not only contribute to a more sustainable world but also make economic decisions, as buying a piece of new equipment involves a high cost, maintenance, operational, and storage-related issues. Renting is becoming a viable possibility for newer businesses as well. The European equipment rental market is worth €28 billion a year and is growing year on year, according to statistics from the European Rental Association (ERA). Europe’s rental businesses are spending €5 billion a year on new fleets, providing users with the latest machines.

 

The construction machines rental industry has traditionally been characterized as medium and small-sized companies that mainly operate locally and serve regional markets. As we saw that construction sites came back to operations by end of 2020 but it was a challenge to rent construction machines like, excavators, cranes, work platforms, and similar equipment to complete their construction projects. The main reason was that this industry was working on a very old-fashioned way by calling to the rental companies and asking for availability and price quotes to rent machines but due Covid-19 most of the people were operating from home that made it very difficult for them to complete their work on time. This created the need of e-platforms that would connect construction companies and other businesses to machine rental companies as quickly as possible from anywhere anytime. Looking at digital business in machine rentals, many players came into market like BigRentz in the USA while Tracktor, Rentaga, Bullswap, SmartYard and Klarx in the Europe. However, our evaluation found Rentaga (www.rentaga.com) is the only real marketplace that offers complete end to end electronic solution with online comparison of rental offers and immediate booking of rented equipment to its customers. This is a big breakthrough towards the e-platforms and doing digital businesses in the machine rentals industry, now construction companies, maintenance companies, engineering companies can rent their machines from their work sites by visiting www.rentaga.com. They can do immediate comparison of equipment from multiple suppliers, know the specifications, check availabilities and book multiple machines in one order. This makes machine renting easy and smart.

 

This is a real step towards digital transformation in construction equipment rental market!

 

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Wireless Access Control Report 2021: The Trend towards Mobile Access remains constant

The current Wireless Access Control Report 2021 (WACR 2021) presents new findings on the present and upcoming trends in the market for wireless access control. The study was carried out by IFSEC Global in cooperation with the international research center Omdia and ASSA ABLOY Opening Solutions. It is based on a comprehensive survey of 400 security professionals from small and large companies working in numerous industries and public institutions across Europe. Key trends are the move to mobile access and the growth of open architecture and integration, as well as the cloud deployment and development of Access Control as a Service (ACaaS).

 

A clear result: Traditional access methods are increasingly being replaced by wireless solutions empowered with future-oriented security technology, interoperability, and ease of use. Further developments in the use of Bluetooth Low Energy and Wi-Fi are also accelerating the shift towards mobile or virtual keys. 2020 disruption is also a huge motivation for businesses to implement contactless building entry systems in order to avoid physical contact.

 

2021 is all about wireless technologies across different industries and environments, including the healthcare, retail, and hospitality industries as sustainability is higher on the agenda for governments,organisations and businesses than it has ever been before. Consumers are more comfortable using technology that no longer requires the physical presence of wires to provide a stable and trusted connection. More and more consumers are appreciating the advantages of these innovative wireless devices and IoT technologies. The global market is expected to reach $141 billion by 2025.

 

electronic access control system.

It is obvious that wireless access control based on digital authorization and virtual keys has great potential to become a secure technology of the future. The survey data confirms that now more than a third, 38%, of end-user organizations use wireless systems as part of their access control solution. It’s an increase of 15% comparing to the ASSA ABLOY report from 2016. Around a third of those surveyed already use access control systems with some form of mobile device compatibility. Even though it’s not a huge difference comparing to 2016, the technology is certainly well established, with reliability and cost-effectiveness available from vendors continuing to improve. It is now not unusual for an entire building to use electronic systems, especially in larger organizations that may hold high-value assets that only authorized individuals are given access to.

 

mobile credentials or vistual keys

It is also expected that around two-thirds of access control systems will use smartphones by 2025 by replacing their traditional credentials such as cards, keys, tags, etc. 39% of respondents plan to introduce mobile device access within two years. The growing appreciation of operating convenience and flexibility for system users and building managers are the main factors supporting mobile device adoption. Building managers can have more control over who has access, when, and where. The trust in reliable and secure access technology that works without physical cabling is characterized by a sustained growth trend that is expected to reach an international market volume of around 141 billion US dollars by 2025.

 
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With the obvious benefits comes huge challenges. 59% of professionals are afraid of extra costs related to upgrades or new solutions, 26% highlighted one of the main challenges, which is the lack of knowledge/expertise followed by 27% who’ve cited security of integrated systems as being a factor in their reluctance to adopt wireless systems. A lack of agreed standards between technologies’ is a major factor holding 27% of professionals back from integration.

 

The report has also found a growing adoption of cloud-based software, 35% vs 65% of those who are still using localized, internal servers to manage their systems. To be noted that in 2018, Gartner predicted only 20% of organizations will use cloud-based physical access control systems by 2020. 24% of 35% are using local, cloud-based management, while 11% had moved to third-party hosted software aka SaaS or AcaaS to manage their access control system using a software application operated by an external provider.

Cost efficiency is also one of the main reasons why more than a third (35%) of end-users manage their access control in a cloud. At the same time, the use of software as a service (SaaS) or access control as a service (ACaaS) is increasing significantly – a third of users of cloud solutions already rely on hosting by third-party providers. 64% of professionals believe that one of the most important advantages of open systems is their flexibility.

 

“A SaaS solution makes budgeting easier for building and security managers to plan,” says Mathias Schmid, Business Development Manager Access Control, ASSA ABLOY. “There is no longer any need to hire additional internal IT support and maintenance teams: you know in advance how many resources need to be allocated and the infrastructure can be quickly scaled up or down.”

 

 

Sources:

The Wireless Access Control Report 2021

5 Top Recommendations for Public Cloud Protection

5 Top Recommendations for Public Cloud Protection

Public cloud storage provides virtually unlimited capacity to users on-demand, accessible via the web, in a free or paid per use capacity. The most prominent examples of public cloud storage are Google Apps, Office 365, file sharing applications such as Dropbox, and so on.

From a legal perspective, security aspects of cloud storage especially arise with regard to data protection regulations. Data protection law is focused on the protection of the data of individuals, their right to storing, processing, and use. In data protection law, particularly relevant roles are the data subject, it’s the one who needs to be protected, the controller aka cloud user, the processor means the cloud application provider, and the subcontractor of the processor which is the cloud storage provider. As Increasingly, hackers are gaining access to the public cloud resources of businesses and organizations due to the careless handling of the keys access of authorized users, companies must know how to protect sensitive information contained in scripts or configuration files by carefully planning the security and privacy aspects of cloud computing solutions before engaging them.

 

Here below are the top 5 recommendations for public cloud users to protect their data from misuse:

 

  • Understand the public cloud computing environment offered by the cloud provider

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The responsibilities of both the organization and the cloud provider vary depending on the service model. Organizations using cloud services must understand their responsibilities over the public computing environment and the implications for security and privacy. The cloud provider support and investment in data security or privacy should be verified before any collaboration. If you understand well enough the policies, procedures, and technical controls used by a cloud provider you can calculate the security and privacy risks involved. By having a complete picture of the protection provided by the security and privacy controls, organizations can improve the ability to assess and manage risk accurately, including mitigating risk by employing appropriate techniques and procedures for the continuous monitoring of the security state of the system.

 

  • Evaluate your organizational security and privacy requirements

 

A public cloud provider’s security package isn’t custom-made specifically for an organization’s security and privacy needs. Therefore, from a risk perspective, organizations must be well informed if their selected public cloud computing solution is configurable, deployable, and manageable to meet their security, privacy, and other requirements. Organizations can also have negotiated agreements about security and privacy details, such as the vetting of employees, data ownership and exit rights, breach notification, data encryption, tracking and reporting service effectiveness, compliance with laws and regulations, etc. With the growing number of cloud providers and the range of services from which to choose, organizations must pay attention when selecting and moving functions to the cloud.

 

  • Ensure that the client-side computing environment meets organizational security and privacy requirements for cloud computing

 

Cloud computing encompasses both a server and a client-side. Services from different cloud providers, as well as cloud-based applications developed by the organization, can impose more exciting demands on the client, which may have implications for security and privacy that need to be taken into consideration.

Because of their practical use, web browsers are a key element for client-side access to cloud computing services. Clients may also run a small lightweight application on the desktop and mobile devices to access services. The numerous available plug-ins and extensions for Web browsers are well-known for their security problems. Many browser add-ons also do not provide automatic updates, increasing the persistence of any existing vulnerabilities.

Having a backdoor Trojan, keystroke logger, or another type of malware running on a client device undermines the security and privacy of public cloud services as well as other Internet-facing public services accessed. As part of the overall cloud computing security architecture, organizations should review existing security and privacy measures and employ additional ones, if necessary, to secure the client-side.

 

  • ID and rights management:

 

Identity and authorization management is a major part of access control. A cloud service provider should make these secure using suitable organizational, personnel, and technical measures. If not done correctly, hackers can easily find these unprotected keys and gain direct access to the exposed cloud environment they use for data theft, account takeover, and resource exploitation. The damage can reach 4-5 digit amounts per day. For this reason, all Cloud Computing platforms should support identity management. The basis for this support can be either that a service provider supplies the customer with an ID management system themselves, or that they supply interfaces to external identity providers.

 

  • Early detection is crucial

 

There are those who believe the attackers have already “won,” and thus choose to implement a detection and remediation approach. However, with complete awareness of your environment, a prevention attitude is indeed possible. Therefore, the final step is to implement that monitors any activity for potentially harmful behavior. Implementing detection measures that look for correlate and warn against potentially malicious behavioral indicators will help detect hackers early enough before they can do more damage. Applying application-specific threat prevention policies to allowed application flows is a key step in adhering to a prevention philosophy. Application-specific threat prevention policies can block known threats, including vulnerability exploits, malware, and malware-generated command-and-control traffic.

 

Organizations are using the public cloud to achieve more efficient time to market and improve the overall business. However, when executives create business strategies, cloud technologies and cloud service providers (CSP) must be considered. Developing a good roadmap and checklist for due diligence when evaluating technologies and CSPs is essential for the greatest chance of success. An organization that hurries to choose CSPs without a case study, exposes itself to commercial, financial, technical, legal, and compliance risks that jeopardize its success.

 

Sources :

3 key benefits of Public Cloud for E-commerce

Is Your Public Cloud Data Secure?

The pace of technological progress is rising, hardly a day goes by without we witness critical changes or transformation in all sectors. In the past, we had to physically rent a space to sell our goods, but Ecommerce emerged and offered companies the opportunity to sell items online without having to rent a store like before. Additionally, with the COVID-19 crisis, we’ve witnessed an expansion of e-commerce from luxury goods and services to everyday necessities.

 

Ecommerce in Belgium was worth € 10.26 billion in 2020. That’s a decrease of 10% compared to 2019. Of course, the decline has everything to do with the coronavirus outbreak. Belgians bought far fewer services online but ordered more products. The corona crisis has massively accelerated numerous developments and trends that concern manufacturers, brands and retailers. Customers place more value on personalized offers, good service, and availability.

 

These days, many more e-commerce companies, especially small and medium-sized businesses are also taking advantage of the benefits of cloud computing. Businesses are recognizing the advantages of investing in cloud computing technologies for their massive opportunities such as efficiency, reliability, scalability, improving availability, global rollout, agile development, and business continuity. Ecommerce leaders are accelerating their journey to the public cloud as the future of e-commerce lies init.

 

Companies that want to sell successfully online in the long term are required to use technological resources efficiently. A suitable e-commerce platform enables a comprehensive and flexible process independent of the cloud provider and commerce platform to manage all operations related to online sales of products or services. Companies can solve their core problems, such as lack of resources and excessive costs by getting an external partner with in-depth e-commerce expertise and application know-how in the early stages of an e-commerce project.

 

Manufacturers and brands from a wide range of industries are recognizing the opportunities related to increasing their direct sales (D2C) and are building their own e-commerce channels apart from retail. To achieve these results, companies are confronted with challenges in the implementation and development phase on the technical side. For small and medium-sized organizations, the most common hurdles are the lack of resources and the people to operate an e-commerce system – for processes, task arrangement, technology, and organization – and the often-high costs of an e-commerce operation that offers reliability, scalability, and high availability.

 

The problems in implementing and maintaining the technical infrastructure are countered by customer requirements, which are increasing enormously in e-commerce. More and more users are using their mobile devices to shop and expect high-resolution images, videos or virtual reality integration, which is what sophisticated product data management is all about and requires high scalability and agility in development. It’s the main reason why the cloud is becoming more and more relevant for technologies and applications related to e-commerce. The public cloud in particular offers three key advantages for e-commerce.

 
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Scalability during peak loads

Learning to manage peak traffic times is critical as you grow because even some of the biggest brands sometimes struggle to keep up with traffic. The infrastructure and platform must be able to cope during peak times like Black Friday or the week leading up to festive events otherwise there is a risk of negative effects on the user experience, the conversion rate, and customer loyalty. Public cloud solutions offer the possibility of autoscaling, which enables additional computing and storage power to be accessed within seconds and traffic fluctuations to be dealt with. This scalability ensures consistently good performance by handling demand spikes effectively.

 

Agile and secure development

In the cloud, unlike on-premises, the required infrastructure, such as test systems, is available as Infrastructure as a Service (IaaS) within minutes. There is no lead time or IT ordering processes. Adjustments can be made at any time from anywhere and in some cases even automatically – especially for the user experience, it may be necessary to switch new features live quickly. The public cloud leads the way when it comes to agility and speed. Public cloud solutions help speed up the application development process; enabling you to flexibly meet end-user needs. By opting for public cloud, you can focus on what you do best, create value and drive revenue, rather than spend time managing your IT infrastructure and platforms. Today, analysis shows that the public cloud is more secure than its private counterpart. As large public cloud providers simply cannot afford security breaches, they make big investments in security. They offer more security, as it is based on proven and reliable platforms and providers can maintain their conformity with the GDPR, for example, via certificates.

 

Performance across national borders

A global rollout or expansion of e-commerce to other countries can be achieved quickly and inexpensively via the public cloud. The content is delivered via a network of edge servers so that users from other countries can access data. The globally available infrastructure means the improved performance of your website by securely delivering data, videos, applications, and APIs to customers globally with low latency and high transfer.

 

Conclusion

Cloud infrastructure offers e-commerce businesses good incentives. Cloud services are enabling e-commerce companies to reach their goals and provide a customized experience to the customers. In order to be successful in e-commerce in the long term, companies are well-advised to use the full potential of all technological possibilities. It is important to ensure that the entire value chain from planning to implementation, operation, and optimization of an e-commerce solution is strategically covered.

Moving to a public cloud is a critical business decision. Get in touch with our experts if you wish to bring flexibility, agility, scalability, and reliability to your business!

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