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Hyper-automation: The Future of Digital Transformation

When it comes to digitization processes in companies, there is more and more talk of hyper-automation. But what is it actually? For some it is just a comprehensive form of process optimization; for others, hyper-automation is the future strategic technology that is not to be ignored.

“Hyperautomation has shifted from an option to a condition of survival,” said Fabrizio Biscotti, research vice president at Gartner. “Organizations will require more IT and business process automation as they are forced to accelerate digital transformation plans in a post-COVID-19, digital-first world.”

 

Hyperautomation The Future of Digital Transformation

 

What actually is hyper-automation?

The term hyper-automation goes back to the market research company Gartner. This means a well-founded methodology for achieving tactical and strategic goals through the automation of business processes. Thus, Hyperautomation considers the automation of business processes on a large scale by combining a wide range of coordinated digital technologies.

According to Gartner, hyper-automation focuses on two aspects of business operations: The first is to automate whatever can be automated within an organization. The second is to combine different approaches, tools, and technologies to automate only individual tasks (RPA) but also complex processes with the help of artificial intelligence (AI), virtual assistants, and machine learning (ML).

 

How does hyper-automation work?

Hyperautomation is able to unlock maximum potential by combining a number of technologies that support each other and automate complex processes with unstructured data and a significant level of ambiguity. By using AI, ML, NLP, process mining, and intelligent technologies, the ability to discover processes independently is enhanced, and RPA bots are enabled to do much more than just perform the previous repetitive tasks.

Basically, hyper-automation takes on another level of human work. It’s not only a tool but a unified enterprise strategy or initiative with the ultimate goal of creating and optimizing end-to-end processes to achieve an even higher degree of automation that supports innovative new business propositions.

Hyperautomation only works if bots ultimately also perform the tasks that a machine learning (AI) has identified. Advanced artificial intelligence can better analyze unstructured data and implant it in an efficient workflow. With RPA being the fundamental part of hyper-automation, intelligent bots continue to process the data in hyper-automation and ultimately ensure that the work is done.

 

Benefits of hyper-automation

As already described, hyper-automation enables automation that goes beyond simple, repetitive process sections. With hyper-automation, comprehensive automation can cover even complex processes. Reducing costs and maximizing profits, but also conserving resources and designing a smart working environment are also considered as main benefits. When used correctly, hyper-automation leads to a higher degree of automation and higher productivity in the company. A significant increase in customer satisfaction can also be achieved by integrating the personalized customer service. The side-by-side collaboration of man and machine is the ultimate goal of hyper-automation.

 

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Automation myths debunked: Why is Automation important for your business?

Hardly any company that strategically pursues their company growth can get around automation today. Automation enables tasks that were previously slow, manual, old-fashioned, and time-consuming to be supported with suitable software and thus run independently. As a human error can be unpredictable and happen when you least expect it, with the right technology companies’ processes are more accurate and faster. Use cases of automation are, for example, employee onboarding, analyzing reports on transactions, monitoring bookkeeping activities regularly, customer service, databases updates, sending personalized emails, perform inventory, etc.

Business processes automation can not only be used to gain efficiency. Availability of modern technology, as well as enhanced software applications, have made it easier to increase employee efficiency and you can get better results when you embrace automation. A win-win situation for companies and employees.

 

But despite these benefits, there are still myths surrounding automation that keep companies from getting started. Even though automated processes create positive changes, still, many companies fear high costs, difficult implementation, and staff changes – but these are just prejudices that we would like to address here and thus show that every company can benefit from automation.

 

Automation is a complicated and complex process

Hmmm, yeah. Not if it’s done right. As is often the case, good preparation is half the work. So, before starting with automation, make sure you understand what your company’s expectations are. Your decision to automate must depend on your needs, capacity to build it, and also your customers’ requirements. Specific goals can be developed using your personal business case. This step is essential so that automation succeeds and creates benefits for the company.

These requirements should also be discussed in-depth with different automation tool providers instead of falling for fancy advertising promises or the cheapest subscription. It is advised to meet with different process automation providers for not only choosing the right tool, but also to evaluate your own requirements.

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The future is automated

‍Automated processes bring a lot of advantages in operational processes, such as improved operational efficiency, long-term cost reduction, better customer service, visibility & transparency, and an increase in productivity. However, if a company only carries a small range of products, stores a manageable amount of goods, and generally only offers a small storage capacity, there is no need to implement a fully automated system. In such cases, manual or partially automated solutions that grow with you are the better options. Companies then have to weigh up whether small order quantities can be processed more efficiently in this way.

 

Automation is killing jobs

Nowadays it is constantly stated that automation is accompanied by a huge burden of unemployment. With the increased use of machines and automated processes, the fear of reducing or replacing staff increases. It’s true that automation is impacting various jobs in different sectors around the world. Due to automation, human intervention is certainly reduced in a business process. For instance, from production to planning, everything can be controlled by artificial intelligence or machine intelligence. It is easier to bring accuracy into the production process and increase overall productivity with machine intelligence. Every company wants to reduce the number of its employees as much as possible through technological improvements. But that does not mean that we are heading towards an unemployed society in years to come. As the machines are performing tasks previously done by humans, companies are busy transforming and redesigning jobs in a way that can make technological elements compatible with human capital development. The future workplace is where humans and machines will enhance each other’s strengths by working side by side.

 

Existing systems prevent the integration of new solutions

Automation doesn’t happen overnight – Companies are constantly faced with the challenge of proper integration of a set of services related to automation and ensuring that all expectations are aligned with business goals. Integrating your automation initiatives successfully is impossible without a flexible, scalable infrastructure. Therefore, on-premise infrastructure must be avoided/limited because of its limitation in terms of automation roll-out, scalability, and ease of use. For this purpose, cloud solutions are ideal as they let you get straight to work without wasting your valuable time on on-premise setup and maintenance.

 

So, now that you know that automation is here to stay, and can help you better run your business, it’s a safe bet that such automation can be trusted and utilized. By taking into account the myths discussed in this article, and learning the truth about each, you’ll be able to run your business more effectively.

IT automation – Top Technology trends to look for Business Transformation

IT automation is one of the biggest IT trend terms in recent years. This involves a wide variety of solutions that give IT specialists more freedom in their day-to-day business. “IT automation is certainly a worthwhile goal because it saves a lot of money through lower personnel costs” – Tony Iams, Managing Vice President at Gartner. Yet IT teams in small and medium-sized companies often struggle with budget constraints and a shortage of skilled workers. When the demand for IT services increases, they are therefore heavily overloaded and look for ways to increase efficiency.

The 2020 IT Operations & Strategic Priorities for IT Executives report from Kaseya shows that IT automation is a critical need for SBMs, 60% of IT executives worldwide plan to invest in IT automation in 2021. IT automation is their primary strategy for doing more with less. With IT automation being a top priority for businesses today, IT teams are now applying it to a wider range of business and IT functions. Here below technologies are particularly efficient:

IT Automation Technologies for Business Transformation

 

Robotic Process Automation (RPA)

Robotic process automation (RPA) is changing the way companies operate around the world. It is well known that with Robotic Process Automation (RPA) you can optimize many processes and save time and money. An immense number of processes are still carried out manually in companies and authorities, although this is actually not necessary. RPA tools use software bots that simulate human-computer interaction to automate routine tasks. RPA is rapidly growing thanks to the benefits it has to offer such as lower labour costs and less human error. RPA bots usually do not require any software customization or deep system integration. According to Gartner, global RPA software revenue is projected to reach $ 1.89 billion in 2021, up 19.5% from 2020. It goes without a doubt that RPA is accelerating digital transformation.

 

Implementation of RPA

Despite the numerous advantages this technology has to offer, most businesses struggle with successful RPA implementation. The use of Robotic Process Automation (RPA) promises a high increase in process efficiency but also brings huge implementation challenges if it’s not seen as a central building block on the way to hyper-automation but just another technology. According to a study by Deloitte, many companies have found that scaling RPA is more difficult than expected. Larger RPA implementations, when the number of bots is more than 50, often take longer and are more complex and costly than companies originally expected. Particularly when introducing Robotic Process Automation, attention must be paid to a strong strategy, right expertise, and communication with employees for the realistic expectations of Robotic Process Automation, because the software robot should automate entire processes or at least make work easier through partial automation. A lack of acceptance makes the implementation of corresponding RPA projects more difficult and leads to distrust and displeasure among employees. Rather, if the employees actively participate in the development of the robot, particularities in the processing of the process can be emphasized. Positive communication also creates trust and motivates the workforce to contribute their own ideas.

 

Predictive analysis

As the name suggests predictive analysis techniques include machine learning, data mining, and predictive statistical modelling to use historical data from various operational sources to predict the likelihood of future events. It’s an emerging technology that is helping companies acquire and retain their most profitable customers and grow the customer base to improve operations. They also help companies predict future customer needs, business needs, human resource requirements, and process improvements that they should make to their operations. It’s being used by multiple companies to improve the efficiency of production and operations, reduce risk and fraud, and create better customer experiences by mapping the likely journey of customers and the expected touchpoints. It can also improve the accuracy of supply chain management, and help organizations create marketing plans with more precision, knowledge and confidence. This technology is also helping IT security experts to identify potential vulnerabilities, determine the likelihood of cyber-attacks and work on improving the company’s security structure.

 

Artificial Intelligence (AI)

AI refers to the ability of a machine to display human-like capabilities such as reasoning, problem solving, learning, planning and creativity. By using machines are programmed to think like humans and mimic their actions. The AI ​​system is fed by sensors in machines, ERP systems, customer relationship management systems and even Internet data. Alexa, Siri, Cortana – the chatbots from Amazon, Apple and Microsoft are examples of how artificial intelligence makes the interaction between humans and computers easier and more efficient. Business software manufacturers are increasingly using intelligent algorithms to make life easier for their employees and customers.

 

Hyper automation

Basically, the term hyper-automation covers the combination of different technologies. From a global perspective, the focus is still on the automation of simple and complex tasks, but the combination of different technologies such as PRA, ML, and IBPMS ensures more efficient processes. In addition, there is no need for human action. Hyper-automation contributes to higher productivity in the company. According to Gartner’s, List of Top Strategic Technology Trends for 2021 – Hyper automation is a key trend that digital strategy teams should consider.

 

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2021: IPA- RPA & AI a Perfect Combination for your Organization

2021 IPA- RPA & AI a Perfect Combination for your Organization

 

Robotic Process Automation (RPA) is one of the most popular technologies for automating business processes. In recent years, many companies have decided and introduced RPA to drive process optimization and enabled fast and, above all, efficient automation of their standardized processes. In 2021 the trend towards RPA will not stop, because excellent results are possible with little effort. According to a Gartner forecast, the “global Robotic Process Automation (RPA) software revenue is projected to reach $1.89 billion in 2021, an increase of 19.5% from 2020.

 

A great advantage of RPA is that it does not require deep integration into different systems, but works via the existing user or desktop interfaces of the respective applications. Also known as the bridging technology, RPA supports the automation of numerous processes and thus lower costs without having to change or replace existing applications. RPA is used, among other things, for repeated data entry functions as well as for downloads and uploads in the Enterprise Resource Planning (ERP) area.

 

The key driver for RPA projects is their ability to improve and accelerate work process quality. Mimicking rule-based human actions, RPA automates all repetitive manual processes by lowering cost and time while improving quality. However, in this technology, the range of applications is limited by the need for structured data and programmable decision-making. Unstructured data is the main reason why technology is reaching its economic and technical limits. Thus, it becomes more difficult for many companies to find suitable processes for automation with (RPA) after a certain period of use. But this shortcoming can be overcome through the use of artificial intelligence as Intelligent Automation enables companies to take their existing automation strategies to a new level.

 

In the following, we will show you how artificial intelligence can help RPA bots to become smarter.

 

RPA and AI are two key technologies on the way to the intelligent automation of processes. Both technologies complement each other perfectly due to their different focus, so that from the user’s point of view they merge into an intelligent automation (IA).

As mentioned above, RPA need structured data as input, from different sources. It’s one of the biggest limitations of RPA. This means that the data must first be viewed, validated, and put into a structured form. If the input data is unstructured / semi-structured, artificial intelligence can be used to convert the data for the robots into a structured converted format.

 

Where RPA is weak, AI takes over. AI does all the initial work before data is transferred to the RPA. By using natural language processing, AI, extract the relevant data from the available text, even if the text is written in freeform language or if the information in a form looks or is distributed completely different each time. With semi-structured data, the AI ​​is able to extract the data from a document, even if this data is stored in different places on the form, in a different format or only appears occasionally. For example, on the invoices, the date could appear one time in the top right corner and another time in the top left. The invoice may or may not include a VAT rate, etc.

 

Once trained, the AI ​​is able to cope with this high variability with a high degree of confidence. If it doesn’t know how to process the file on its own, then the AI ​​can assign the task to a human who can answer the question, and the AI ​​, in turn, will learn from this interaction so that it can do its job better in the future.

 

The second limitation for RPA is that it cannot make complex decisions. RPA bots cannot make decisions based on their gut feeling. They need a clear set of rules according to which they operate. Some decisions are relatively straightforward and can certainly be handled by RPA, especially when it comes to applying rule-based scores to a small number of specific criteria. But if the required judgment is more complex, then another type of AI commonly referred to as “cognitive reasoning”, can be used to aid and improve the RPA process.

“Cognitive reasoning” programs work by mapping all knowledge, such as facts and experience that an expert has about a process in a model. This model, a kind of knowledge map, can then be queried by other people or by robots in order to make a decision or draw a conclusion.

 

As we’ve seen, RPA can provide some significant benefits on its own, but the real magic doesn’t come into play until the two work together. AI opens up many more processes for Robotic Process Automation and enables a much larger range of processes to be automated, even when complex and well-thought-out decisions have to be made. Everything is positive about this collaboration between RPA and AI: Investing in RPA is absolutely worthwhile. Existing system landscapes can be retained. AI intervenes flexibly and only where processes can be further improved in a targeted manner. A perfect combination of a leading company!

 

 

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2021: Intelligent Data Management Will Enable the Future of Your Business

2021 Intelligent Data Management Will Enable the Future of Your Business

The EU’s GDPR has a major impact on the data privacy ecosystem. The regulation is an essential step to strengthen individuals’ / Business fundamental rights in the digital era we are living in. After two years of the introduction of the GDPR, the following question still arises: What will 2021 bring in terms of data management and data protection? According to Gartner, by 2023, 65% of the world’s population will have its personal data covered under some kind of modern privacy regulations.

 

It’s predicted that the technology for the preparation, control and administration of data will become much more efficient so that data is available more quickly and reliably. With the focus on foundational components of data integration, data governance, and data preparation the effectiveness of big data projects can be improved. With the right technology, data management can also drive enormous business value and support digital transformation. It’ll certainly help organizations to better manage the availability, usability, integrity, and security of their enterprise data.

 

Data has evolved over the years and will continue to evolve. Today’s organizations are data-centric; they accumulate enormous amounts of information in many different formats. Those who are unprepared to deal with the amount of data will be left behind compared to those ready to welcome all business opportunities that big data has to offer. Here below are 5 main areas that play a huge role in the good preparation of data management.

 

  • Data orchestration

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A frequently used term in the sales and marketing domain for whom data has a high priority as their data is the foundation of just about everything, they do. Simply put, data orchestration is the automation of data-driven processes that includes data preparation, making decisions based on that data, and taking actions based on those decisions. Data and API integration and data movement need to grow together to support all kinds of DataOps (data operations) methods. It’s a process that often spans across many different systems, departments, and types of data. It also requires a combination of different technologies that ensure a central data flow. This is the only way to orchestrate data-related activities – across different locations, on-premise or in the cloud.

 

  • Data discovery

In this process, relevant data insights are uncovering and transferred to the business users who need them. A comprehensive directory for searching, making available, saving, and interpreting data and other objects is becoming more and more important. Advanced Analytics enables the automation of mundane data management tasks and frees up resources to actually generate added value from the data. With the right use of data discovery tools, even the non-IT staff can easily access complex data sets and draw out the information they need. This process of knowledge discovery can be performed by anyone, without the technical know-how that was required in the past.

 

  • Data preparation

“Data preparation is one of the most difficult and time-consuming challenges facing business users of BI and data discovery tools, as well as advanced analytics platforms, Rita Sallam – Research Vice-President at Gartner.” However Artificial intelligence (AI) has solved this problem by creating the basis for advanced data transformation and by enabling automatic cleansing and consolidation of data. This enables users without any prior technical knowledge to use data.

 

  • Model management

Model Management technologies help organizations consistently and safely in developing, validating, delivering, and monitoring models that create a competitive advantage. The focus is to put the central control of all models in a single application instead of the separate management of individual models. In view of the fact that many analytical models never go into production or quickly become obsolete (model decay), it is important that companies can quickly and easily register new models, adapt, track, evaluate, publish, regulate and document them.  Previously, model management referred just to monitoring production models, but it’s beyond that. Models drive new breakthroughs and operational improvements for businesses. According to a McKinsey study, organizations that leveraged models extensively showed a 7.5% profit margin advantage over their peers, whereas those that did not use models had a 2.5% profit margin deficit compared to their peers.

 

  • Data governance

“A data governance plan, supported by effective technology, is a driving force to help document the basis for lawful processing.” Data protection laws require companies to have data governance programs that provide “data privacy by default” and define policies, roles, and responsibilities for the access, management, security, and use of personal data. If they do not proactively advance standards and programs, they not only run the risk of contradicting legal requirements but they could also lose the trust of their partners/customers. With the use of advanced analytics and artificial intelligence in decision-making, they are therefore even more challenged to bring transparency to the algorithms.

 

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Business Process Automation Trends 2021

As 2020 is slowly drawing to a close, it is time to discuss future trends in (industrial) automation that are likely to have a significant impact in 2021. Based on the current facts, conclusions can be drawn that artificial intelligence and automation will bring steady innovation for companies of all sizes and from all sectors. During 2020, automation technologies have experienced a substantial boom especially due to the covid19 pandemic. Industrial and manufacturing operations have been massively evolved with the integration of machine learning and robotics. In fact, companies and industries are no longer fully dependent on a human workforce for simple, complex, manual, and repetitive tasks. They are gaining a competitive advantage with digitalization and IoT.

Here below are the top emerging trends to watch in automation for upcoming years:

 

  • RPA and business workflows

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RPA isn’t new, many companies use this technology to automate their routine tasks. RPA as an industry is growing exponentially– the global robotic process automation market size is expected to reach USD 10.7 billion by 2027, expanding at a CAGR of 33.6% from 2020 to 2027 – Grand View Research. RPA used in the automation of manual and low-value repetitive tasks, such as data entry (order, invoice, etc), looking up information in databases, typing in updates, prepare a template, run and download reports, read and reply email, send emails to follow up with customers, etc. is passed. During the pandemic, organizations realized their technological backwardness and the risks associated with a further delay in digitization.

In 2021 everything will revolve around business workflows. The call for digital transformation is growing and ensuring streamlined, smooth processes that delight both customers and employees. To achieve this, companies are increasingly targeting intelligent RPA solutions. Because many processes in companies are still only partially automated – if at all. It will therefore be about making RPA technology even better usable in the future. With the integration of Cognitive RPA along with other intelligent components, business processes that require human reasoning or decision-making can be automated.  A robot cannot, therefore, decide on its own to add a new dimension to the process that has not been precisely defined before. This is the only way to automate business-critical workflows end-to-end, for example.

 

  • Automation and Cyber-Threat

In order to protect against automated modern cyberattacks, organizations will be incorporating automation into cybersecurity efforts. Automation plays an important role in defense against threats. Modern automatisms will increasingly develop their effect in the fight against the threat by reducing the volume of threats and allowing faster prevention of new and previously unknown threats.

If implemented appropriately, providers of cloud platforms can take action against cybercriminal groups that use trusted services for malicious attacks. In the past, it has been observed how legitimate websites – for example, Microsoft365 or Google Drive – have been imitated in order to steal data entered by unsuspecting victims. With the right tools and validation technologies, automation can aid in the prevention of successful cyberattacks and track down such fake login pages – with the aim of counteracting the risk.

 

  • Digital employees

As the ongoing global pandemic, has triggered an acceleration of a digital working environment, business leaders are learning lessons to apply to their futuristic organizations. Remote work is here to stay; thus, many organizations were forced to tap into their technologies and pushed creative ways of leveraging them to ensure business continuity. Businesses around the globe are exploring how they can implement and strengthen their digital strategies and unleash the true power of Technology – not just from a technology and environment perspective but from leadership, change management, and career-growth perspectives, as well. Companies are preparing themselves for the hybrid future or work by investing heavily in the tools needed to work remotely and prioritizing tech and digital infrastructure investments that support sustainable remote/hybrid work.

While no one knows exactly what the future holds for us, according to Forrester, companies are investing a lot in an “anywhere-plus-office hybrid” model in which more people will work outside the office more of the time. Therefore, it’s certain that remote working will play a major role in how the workplace will evolve in the coming years and will continue changing the way we work.

 

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COVID19: Home-Office Exposed to Insider Threats

INSIDER THREAT HOME OFFICE COVID 19

 

The world has gone through immense changes in the recent decades. Since the dawn of time, humans have developed tools and technology to achieve their goals. We’ve witnessed large shifts in technology and social structures. Today, technological advances are rapidly making it possible to automate as much as possible of the work currently carried out by humans through robotics, internet of things, machine learning and artificial intelligence. These RPA robots are capable to mimic human user actions. They log into applications, move files and folders, copy and paste data, fill in forms, extract structures and semi-structures data from documents and many more. Companies also have an immense capability to store, process and transmit data, to an extent that traditional paper documents are being replaced by or converted to digital media.

 

With the rise of technology, data breaches and security incidents are coming from all over the digital sphere and are increasingly costly. These cybersecurity threats are impacting companies and organizations on a daily basics. According to a new report from IBM and the Ponemon Institute, the average cost of a data breach in 2020 is $3.86 million. As organizations are busy in defending themselves against external threats, they need to remember that insider threats can also be harmful. Because whether Intentional or not, employees take certain actions that carry a significant impact on an organization’s trustworthiness, data loss, reputation, reliability, safety, and credibility. A situation which isn’t ignorable as now, due to COVID19, more and more people work from home using their own devices to access company resources.

 

In their recent “2020 Insider Threat report” Bitglass, the cloud security provider, has underlined that 61% of those surveyed were exposed to an insider attack in the last 12 months, 22% reported an insider attack in at least past six months. For 49% of respondents, it takes at least one week before they detect an insider attack, and for 44% of them another week or more can go by before they recover from such an attack.

 

Additionally, the year 2020 has brought unexpected changes to the global economy and the world of work. One of the challenges businesses face today is protecting their assets in a virtual environment which are vulnerable to attacks both from inside and out. Organizations are undergoing fundamental changes, including the rapid move to the cloud and widespread adoption of teleworking due to the COVID19 pandemic situation. Teleworking has certainly proven itself an important aspect of ensuring business continuity, but poses a huge challenge on how to prevent cybersecurity threats while workers are working from home, as well as how employers can comply with data protection and privacy regulations, such as the EU General Data Protection Regulation.

 

Home office combined with protecting against insider threats poses greater challenges. 82% of organizations cannot guarantee that they will be able to detect insider threats deriving from employees’ personal, unmanaged, unprotected devices, versus 50% from the cloud, while 81% find it difficult to assess the impact of insider threats. Even before the pandemic, companies had to cope with limited security budgets. And now due to covid circumstance, security teams are obliged to do even more with less. 73% of companies haven’t planned any increase in their security budgets for the coming year instead they are planning a reduction inti.

 

“Companies report that the loss of critical data and business interruption are the worst effects of an insider attack,” said Anurag Kahol, CTO of Bitglass. Organizations need a versatile security platform that enables real time monitoring of user behaviour, protection of personal devices, ensure maximum uptime, achieve cost savings, and prevent data loss associated with interactions. Thus, leaders in all industries must equip their organizations with automated, real-time protection measures to effectively respond to these emerging insider threats.

 

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How can Digital Marketing benefit from Artificial Intelligence?

AI in Digital Marketing xorlogics

 

AI is now more accessible than ever with it’s potential to change business forever. With its positive impact, and being a lot more affordable than before, both big and small companies are able to benefit from the insights and automation options it provides. With the integration of AI brands can not only leverage customer’s data but also anticipate their customer’s next move, understand sales cycles better, correlate their strategies for converting prospects into paying customers and improve the overall customer’s journey with machine learning efforts.

 

As a subset of AI, machine learning involves the analysis of historical data from various business interactions with customers / prospects (for example: when and what was the last time the customer ordered?). As ML has the ability to analyse extremely large sets of data, its being used in the digital marketing departments around the globe to identify sales patterns and increase success factors. Algorithms for ML generate insights via predictive analytics, based on these insights, marketers can either take actions individually or automate AI to do the job. For example, they can automate emails that are aimed at re-targeting your audience, giving you a better chance of a higher ROI.

 

ML is also playing a major role in SEO. Even tough SEO algorithms change across major search platforms, with AL and ML tools, the insights from searchable content may become more relevant than specific keywords in the search process. In order to maintain a high-ranking place on search engine result pages, consider the quality of your content rather than simply the keywords included. By doing so, you’ll be ahead of the game when it comes to future-forward content creation and SEO.

Marketers can also benefit from ML tools to analyse what type of content, keywords, and phrases are most relevant to your desired audience. Once they have the key insight, they can optimize their dialogue and develop engagement across multiple online platforms, to drive brand awareness and create meaningful relationships with leads, prospects, and customers alike

 

The key difference between modern AI-based and traditional outbound marketing strategies is the integration of contextual data, i.e. information that results from the interaction with the customer is not stored in labour-intensive and time-consuming data warehouses but is available in real time and can be used for decision-making. With these customer profiles and interests recorded in parallel to the interaction, the previously defined decision strategies are fed in order to achieve high planning security for high, profitable conversion rates.

 

Artificial intelligence opens up possibilities in marketing domain far beyond currently available functions. PwC estimates that business could save $2 trillion globally by applying intelligent automation to many activities that were previously processed by humans and making employees more productive. In addition to that, AI, robotics and other forms of smart automation will bring great economic benefits and contribute up to $15 trillion to global GDP by 2030.

 

With AI integrated marketing, business can forecast customer behaviour and run data-based campaigns to have remarkable results. It helps them to save a lot of money on marketing and sales efforts by bringing them valuable leads. Not only business can achieve valuable leads and turn them into customers but they can also maintain a good relation and provide a better service to these customers by introducing a 24/7 customer service with the help of AI equipped chatbots. These chatbots are able to handle customer enquiries and provide customer support on time and appropriately, based on the needs of customers. Business are creating value through transforming customer journeys by providing immediate response to consumer’s queries or issues. According to McKinney’s study, 75% of customer demand NOW service within 5 minutes of online contact. If business can beat this time, they can convert a ‘visitor’ into a ‘paying’ customer.

Here below are some interesting statistics of AI in marketing:

 

  • According to research from Callcredit, 5 hours and 36 minutes is the amount of time that the average marketing professional spends collating data and getting it ready for presentation. An AI integrated marketing dashboard can do the collating in minutes and give you more time for reporting process. Statwolf
  • 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools. QuanticMind
  • By 2020, 30% of companies worldwide will be using AI in at least one of their sales processes. Gartner
  • By 2020, 85% of customer interactions will be handled without a human. Gartner
  • For 61% of marketers AI is the most important aspect of their data strategy. MeMSQL
  • 80% of business and tech leaders say AI already boosts productivity. Narrative Science
  • When AI is present, 49% of consumers are willing to shop more frequently while 34% will spend more money. PointSource
  • Large businesses with more than 100,000 employees are most likely to have an AI strategy – but only 50% of them currently have one. MIT Sloan Management Review
  • Netflix is saving $1 billion per year by using machine learning to make personalised recommendations- Artelliq
  • 44% of consumers don’t even realise they’re already using AI-powered technology platforms. Pega
  • 45% of end users prefer chatbots as the primary mode of communication for customer service inquiries. Grand View Research

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The ways that ML is being used in digital marketing practices helps organizations to expand their understanding of their target consumers and how they can optimize their interactions with them.  So, when developing appropriate AI applications for marketing purpose, the collaboration between software developers and domain expert’s must not be neglected. The ultimate decision-making competence when it comes to the all-important question of which next best actions are to be implemented in order to achieve the greatest possible marketing success usually belongs to the domain experts. You should have the experience and expertise to incorporate the right NBAs into the self-learning models for decision-making strategies.

 

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COVID-19: Why RPA alone is not enough

COVID19 Why RPA alone is not enough

 

Robotic Process Automation (RPA) is demonstrating remarkable potential in enterprise deployments, saving thousands of hours each year, reducing wages costs and enabling people to focus on higher-value work. However, recent experience has shown that intelligent and agile automation of business processes requires more than RPA. The biggest problem with enterprise operations today is the simple fact that most firms only implemented RPA and believe that this technology is the only good solution for optimizing their routine processes. An RPA application often has to coexist with other applications supporting different workflows for handling huge digital workload while increasing productivity and reducing costs.

 

RPA is relatively easy and quick to implement technology and promises a strong ROI and is defiantly a helpful element for automating simple, repetitive tasks, especially in connection with legacy systems or documents. However, the current pandemic has shown the limits of this technology.

RPA imitates human behaviour that is repetitive and doesn’t require special knowledge, such as filling in the same information in multiple places, re-entering data, or copying and pasting content, screen scraping, opening emails and attachments, carrying out checklists, vetting contracts, moving files and folders, or reconciling processes as codified rules instruct the computer software ‘robots’ to perform human tasks within a process.

 
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As RPA directly integrates into existing / legacy infrastructure, the most common pitfall in its integration is the lack of strategy, governance, and planning. Robots, which act as digital assistants on end devices in the company and sometimes require the intervention of the employees, can only be made available for the home office with a lot of configuration effort. This is often not even possible due to the presence of legacy infrastructure. One the other hand, holistic, intelligent process automation offers the necessary flexibility and agility that goes beyond RPA and requires additional technologies such as artificial intelligence, case management and business process automation.

 

With the combination of RPA and BPA, companies can comprehensively digitize their entire customer processes, handle and orchestrate flexible units. Human and digital actions can be coordinated and controlled to create seamless end-to-end processes and this control can be quickly and flexibly adapted to new conditions at any time. As RPA does not stand on its own, organizations will need tools such as BPA for overall management of a business process. RPA cannot itself change process or optimize it, it only executes a process, but on the other hand BPA enhance the performance of an implementation of RPA by ensuring that the process being automated is optimized and delivering the required results. The goal of RPA and BPA is to create more efficient and effective workflows. However, both use different forms of automation.

 

With such flexible approach and technology stack, companies have significantly more options in situations like COVID19. For example, there would be the possibility of redesigning the process flows so that they integrate the home offices. Business applications can be adapted very quickly to the new working environment, since the underlying processes and system connections remain constant. This flexibility will not only pay off in crises but will also offer companies the possibilities benefit significantly from this in normal times. For example, when they have to react to new market requirements, with acquisitions and mergers or when certain departments can no longer be filled because the employees have retired and no young people can be found.

 

Therefore, firms need to set a clear vision, governance, and performance objectives when integrating and using RPA solutions to scale up their operations. stakeholders from IT, business, support, compliance, and HR must also be involved in order to ensure strategic alignment across the organization.

RPA – Robotics Process Automation Trends and Statistics for 2020

RPA Robotic Process Automation XORLOGICS

 

This year, many companies found their business growth through the smart interaction between human resources and supporting software robots as the direction is set towards digitalization and automation. The combination of RPA with artificial intelligence (AI) and machine learning (ML) is playing a huge role in the global economic environment.

According to a new report by Grand View Research, Inc. the global robotic process automation market size is expected to reach USD 10.7 billion by 2027, expanding at a CAGR of 33.6% from 2020 to 2027. In addition to that, in Gartner Top 10 Strategic Technology Trends for 2020, hyper-automation, autonomous things and AI security were at the top 3.

 

RPA is a type of IT solution that allows organizations to automate many of their tasks through the use of specialized software programs. Many business executives believe that RPA enables their companies to automate structured tasks that take just a few work steps and repeat themselves frequently – like transferring data from one IT system to another. RPA can relieve employees of tasks that consume a lot of time but do little to add value and are prone to errors – keyword typing errors. It also helps to automate routine jobs on the computer and processes to increase efficiency, improve service and save costs.

 

One should not think that RPA is similar to BPM. RPA only simulates human data entry and helps with simple and recurring tasks, to save time because the software does things in parallel that an employee can only work through one after the other. Such an application needs simple rules with few exceptions – and the biggest advantage is that, unlike humans, it runs around the clock. Unlike BPM which stands for describing, contolling, modeling, and optimizing the processes that are present in an organization.

 

Here below are the statists and trends of RPA that shows it’s worth:

 

    • RPA as an industry is growing exponentially– the global robotic process automation market size is expected to reach USD 10.7 billion by 2027, expanding at a CAGR of 33.6% from 2020 to 2027 – Grand View Research

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    • The RPA industry will grow from $250 million in 2016 to $2.9 billion in 2021. This is one industry that is growing at a lightning speed. It was already worth $1.7 billion in 2018 – Forrester

 

    • RPA will achieve “near universal adoption” in the next 5 years – Deloitte

 

    • By 2025, the market for collaborative robotics is expected to reach $12 billion – MarketsAndMarkets

 

    • By 2024, organizations will lower operational costs by 30% by combining hyperautomation technologies with redesigned operational processes. Gartner

 

    • The RPA fast adoption is helping business to reduce the operational costs and enhance overall customer satisfaction, improve transparency and visibility for service functions and reduce of manual efforts – Reportlinker

 

    • 11,214 results This is the number of open positions produced by a recent search for “robotic process automation”on LinkedIn’s jobs site. Titles vary within this growing IT jobs category, but “RPA developer” (and variations of the same) is an increasingly common one – reflecting the need for IT pros who can build the bots that enable organizations to offload repetitive, time-consuming tasks – LinkedIn

 

    • RPA deals with the application of advanced technologies including artificial intelligence (AI) and machine learning (ML), to increasingly automate processes and augment humans – Gartner

 

    • RPA is offering a lot of benefits to the business by giving access to collaborative intelligence where humans and technology works side by side so that they can perform their roles optimally. As employees don’t need to perform repetitive tedious tasks, they can be educated to work with automation tools and learn the latest business and marketplace information through machine learning – Xorlogics

 

    • The market for RPA in Healthcare is driven by the increasing demand to automate claims and process management. RPA vendors are focusing on developing best-in-class intelligent process automation bots – Research and Markets

 

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