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Why is it crucial for businesses to have a Mobile Application?

Mobile applications have become an integral part of our daily lives. From social media to online shopping, we rely on these apps to make our lives more convenient and efficient. As much as they are helpful in our personal life, these mobile applications are also beneficial for businesses. In today’s world, having a mobile application is no longer just a luxury – it has become a necessity for any business that wants to stay ahead of the competition and grow their brand and reach new customers like never before.

 

The benefits of having a mobile application for businesses

Having a mobile application can offer numerous benefits to businesses of all sizes. One major advantage is increased accessibility, as customers can easily access your products or services from anywhere, at any time through their mobile device.

A mobile app also provides an opportunity for businesses to strengthen brand recognition and customer loyalty. A well-designed app with a user-friendly interface can enhance the overall customer experience and keep users engaged with the brand.

Moreover, a mobile application offers unique marketing opportunities such as push notifications, in-app promotions and personalized content that can help drive sales and promote new offerings. Such marketing strategies have been found to be highly effective in increasing engagement rates among customers.

In addition, having third-party integrations within your business’s mobile app further enhances its functionality by allowing seamless integration with other platforms like social media or payment gateways. All these features make investing in a business mobile application not just beneficial but also essential for growing your brand presence online while staying ahead of competitors!

 

The future of mobile applications

The future of mobile applications is exciting and constantly evolving. As technology continues to advance, developers are finding new ways to improve the user experience and make mobile apps more intuitive and efficient.

One trend that we can expect to see in the future is the increased use of artificial intelligence (AI) and machine learning (ML). AI-powered mobile applications will become more prevalent, enabling businesses to automate processes, provide personalized experiences, and make data-driven decisions. AI can enhance various aspects of mobile apps, such as voice recognition, natural language processing, predictive analytics, and chatbots.

We are also noticing an increased IOT integration into mobile apps. Mobile apps will increasingly connect with IoT devices, allowing businesses to gather real-time data and control IoT-enabled systems remotely. This integration will enable businesses to optimize operations, improve efficiency, and offer innovative services.

 

Mobile apps will also increasingly integrate with wearable devices, such as smartwatches and fitness trackers, to provide seamless user experiences and gather health and activity data. This integration can have implications for various industries, including healthcare, fitness, and retail. With this integration, businesses will focus on delivering personalized experiences to users through mobile apps. By leveraging user data and AI algorithms, apps will offer tailored recommendations, content, and notifications, leading to increased user engagement and customer satisfaction.

 

Another area where mobile applications will continue to grow is in third-party integration. Apps that seamlessly integrate with other popular platforms like social media or messaging services will become increasingly important as consumers demand a streamlined experience across all aspects of their digital lives. Also, with the growing concerns about data privacy and security, mobile app developers will prioritize robust security measures. Features like biometric authentication (fingerprint, facial recognition), encryption, and secure data storage will be integral to future business mobile apps. Businesses will also be able to leverage advanced analytics tools and machine learning algorithms to extract valuable insights from mobile app data. These insights will help optimize app performance, understand user behavior, and drive informed business decisions.

 

We can expect continued growth in areas such as augmented reality (AR) and virtual reality (VR), which have already started making waves in gaming but could potentially revolutionize industries such as education or healthcare. The future of mobile applications looks bright as developers continue to push boundaries and find innovative ways to meet consumer needs. AR and VR technologies will revolutionize mobile applications by creating immersive and interactive experiences. Businesses can leverage AR/VR to enhance product demonstrations, training programs, virtual tours, and even customer support.

 

Conclusion

Having a mobile application is crucial for businesses in today’s world. The future of mobile applications for businesses is expected to be highly promising and transformative. It not only provides a better user experience but also helps in increasing brand loyalty and revenue. With the process of creating mobile applications becoming easier and more affordable, there’s no reason why your business shouldn’t have one. Moreover, with the rise in third-party integrations like payment gateways, social media platforms, and analytics tools, businesses can now offer their customers an all-in-one solution within their app. This means that users don’t have to switch between different apps to get things done.

It’s essential to understand that mobile applications are here to stay as they continue to evolve into something much more than just another marketing tool. Businesses that embrace this technology will reap its benefits while those who ignore it may end up being left behind by their competitors.

So if you’re looking for ways to take your business to the next level or want to stay ahead of the competition, then investing in a mobile application is definitely worth considering! We at Xorlogics can help you with that!

Wireless Access Control Report 2021: The Trend towards Mobile Access remains constant

The current Wireless Access Control Report 2021 (WACR 2021) presents new findings on the present and upcoming trends in the market for wireless access control. The study was carried out by IFSEC Global in cooperation with the international research center Omdia and ASSA ABLOY Opening Solutions. It is based on a comprehensive survey of 400 security professionals from small and large companies working in numerous industries and public institutions across Europe. Key trends are the move to mobile access and the growth of open architecture and integration, as well as the cloud deployment and development of Access Control as a Service (ACaaS).

 

A clear result: Traditional access methods are increasingly being replaced by wireless solutions empowered with future-oriented security technology, interoperability, and ease of use. Further developments in the use of Bluetooth Low Energy and Wi-Fi are also accelerating the shift towards mobile or virtual keys. 2020 disruption is also a huge motivation for businesses to implement contactless building entry systems in order to avoid physical contact.

 

2021 is all about wireless technologies across different industries and environments, including the healthcare, retail, and hospitality industries as sustainability is higher on the agenda for governments,organisations and businesses than it has ever been before. Consumers are more comfortable using technology that no longer requires the physical presence of wires to provide a stable and trusted connection. More and more consumers are appreciating the advantages of these innovative wireless devices and IoT technologies. The global market is expected to reach $141 billion by 2025.

 

electronic access control system.

It is obvious that wireless access control based on digital authorization and virtual keys has great potential to become a secure technology of the future. The survey data confirms that now more than a third, 38%, of end-user organizations use wireless systems as part of their access control solution. It’s an increase of 15% comparing to the ASSA ABLOY report from 2016. Around a third of those surveyed already use access control systems with some form of mobile device compatibility. Even though it’s not a huge difference comparing to 2016, the technology is certainly well established, with reliability and cost-effectiveness available from vendors continuing to improve. It is now not unusual for an entire building to use electronic systems, especially in larger organizations that may hold high-value assets that only authorized individuals are given access to.

 

mobile credentials or vistual keys

It is also expected that around two-thirds of access control systems will use smartphones by 2025 by replacing their traditional credentials such as cards, keys, tags, etc. 39% of respondents plan to introduce mobile device access within two years. The growing appreciation of operating convenience and flexibility for system users and building managers are the main factors supporting mobile device adoption. Building managers can have more control over who has access, when, and where. The trust in reliable and secure access technology that works without physical cabling is characterized by a sustained growth trend that is expected to reach an international market volume of around 141 billion US dollars by 2025.

 
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With the obvious benefits comes huge challenges. 59% of professionals are afraid of extra costs related to upgrades or new solutions, 26% highlighted one of the main challenges, which is the lack of knowledge/expertise followed by 27% who’ve cited security of integrated systems as being a factor in their reluctance to adopt wireless systems. A lack of agreed standards between technologies’ is a major factor holding 27% of professionals back from integration.

 

The report has also found a growing adoption of cloud-based software, 35% vs 65% of those who are still using localized, internal servers to manage their systems. To be noted that in 2018, Gartner predicted only 20% of organizations will use cloud-based physical access control systems by 2020. 24% of 35% are using local, cloud-based management, while 11% had moved to third-party hosted software aka SaaS or AcaaS to manage their access control system using a software application operated by an external provider.

Cost efficiency is also one of the main reasons why more than a third (35%) of end-users manage their access control in a cloud. At the same time, the use of software as a service (SaaS) or access control as a service (ACaaS) is increasing significantly – a third of users of cloud solutions already rely on hosting by third-party providers. 64% of professionals believe that one of the most important advantages of open systems is their flexibility.

 

“A SaaS solution makes budgeting easier for building and security managers to plan,” says Mathias Schmid, Business Development Manager Access Control, ASSA ABLOY. “There is no longer any need to hire additional internal IT support and maintenance teams: you know in advance how many resources need to be allocated and the infrastructure can be quickly scaled up or down.”

 

 

Sources:

The Wireless Access Control Report 2021

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