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Lesson From Crises: The COVID-19 Pandemic led Companies to adopt a Multi-Channel Business Approach

Lesson From Crises The COVID-19 Pandemic led Companies to adopt a Multi-Channel Business Approach

The corona year 2020 gave a huge boost to the online purchase, not only during the lockdown period but also post-lockdown as third more products were bought online compared to the previous year, according to the quarterly figures of the BeCommerce Market Monitor, a survey conducted by GfK on behalf of BeCommerce with the support of PostNL and the National Lottery. Ecommerce in Belgium was worth 10.26 billion euros in 2020. That’s a decrease of 10% compared to 2019 as the corona crisis has had a major impact on the service sector. Only 25% of all online spending went to services, on the other hand in the first 9 months of 2019 products were bought for 3.7 billion euros compared to 4.9 billion euros for the same period in 2021. “Corona has finally made Belgian entrepreneurs realize the benefits of e-commerce. Together with the consumer, they are finally paving the way to a more mature e-commerce market”, says Sofie Geeroms, Managing Director of BeCommerce.

Manufacturers and brands from a wide variety of industries have recognized the opportunities, are increasingly relying on direct sales (D2C / D2B), and are building their own e-commerce channels apart from retail. Another study, conducted by the UNCTAD (United Nations Conference on Trade and Development), based on the impact of COVID-19 on e-commerce businesses from early March to end of July 2020 in 23 countries shows how the third-party online marketplaces have performed better than e-commerce companies.

 

A multi-channel business model has been more resilient to the current crisis. In terms of sales trends, e-commerce companies have recorded declines in sales, while nearly 60% of third-party marketplaces have seen increases. Additionally, half of the surveyed third-party marketplaces onboarded new sellers on their websites. Close to 60% of the third-party marketplaces experienced a rise in the number of buyers. The number of online shoppers in Belgium increased by 2 % in 2020 thanks to the 200,000 people who bought something online for the very first time. On one hand corona crisis is massively accelerating numerous developments and trends that concern, manufacturers, brands, and retailers. On the other hand, customers are placing more value on personalized offers, good service, and availability.

 

So basically, when it comes to online business, it is not enough just to have a well-designed webshop with beautiful products. If you want consumers to choose your store over the competition, a smart, multi-channel retail strategy is vital. The term online and offline should no longer be thought of in two separate business models but should be developed and implemented as a uniform business strategy. Companies’ presence on various channels addresses different target groups, which means that new customer groups can be developed and greater market coverage is achieved. As the name suggests, using different sales channels, which not only generates additional sources of income but also spread your entrepreneurial risk in times of crisis. Companies that currently have to keep their local locations closed have the option, for example, of continuing to supply customers via online channels.

 

In order to adapt a multi-channel business model, a holistic strategy is required. Multichannel means the complex expansion of a sales concept that is implemented and applied on various levels – such as delivery process, order options, payment options, service, or design. Above all, the recognition value plays a major role here. When selling via several channels, a uniform design (corporate design) should be established. As a result, the customer recognizes at any time whether mobile, on the PC, or in the shop, the possibility of shopping on all channels. At the same time, it strengthens the customer’s brand awareness and can therefore be used very well on the marketing side.

 

A good sales strategy can be the door to success, but you need to open that door. Luckily, we are here to help!  Converting your business into a multi-channel business is not a complicated or expensive task.  At Xorlogics, we can help you make multi-channel retail easy and hassle-free. So, if your company is ready to take advantage of new opportunities offered by the strong growth of eCommerce, please don’t hesitate to reach out to one of our specialist IT consultants. We can’t wait to help you find success.

 

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Digital Transformation: A Core Element of B2B Business Resilience

COVID B2B BUYERS

 

The long-term effects of the Covid-19 pandemic are only just becoming apparent for companies. It’s been a perfect storm, destroying jobs and creating debts for firms in fragile financial health beforehand. More and more companies were/are not generating enough earnings to deal with their private/public debts.

This unprecedented economic disruption encouraged and motivated companies to decide which measures to take in the future in order to remain resilient. For example, salespeople were unable to meet customers in person. That’s why AI-supported digital sales technology took place in large companies, it’s a must-have to stay fit for the future. New models of action and sales channels are being adopted for long-term survival. To better understand how B2B buying habits and preferences are being affected by the pandemic, PROS worked with Hanover Research to conduct a global survey of 210 purchasing professionals in the U.S./Canada, Europe, and Australia/New Zealand.

 

According to COVID-19 B2B Buyer Trends Report, 37% of companies have been buying mainly through digital channels since the beginning of the pandemic. That is a significant increase, previously it was only 29%. It is also expected that this increasing trend of digital procurement is likely to sustain post-COVID-19, with almost half of buyers (40%) expecting 51-100% of their company’s purchasing to run through digital channels. The results show that eCommerce has become very important in the B2B environment during the pandemic. Even though the trend towards shopping through digital channels is not new, not all providers were prepared for this rapid change in purchasing behavior in the past year. Two-thirds of buyers said working with some of their suppliers was challenging during the pandemic. For 47% of North American buyers 50 percent or more of their purchasing is run through digital, self-serve channels, compared to European (28%) and Oceanic (17%) buyers. A third of Buyers indicate that about half of their existing vendors are well-prepared (40%), while a quarter indicates most vendors are underprepared (23%) to support them in a virtual environment.

 

Slow and inefficient responses, inconsistent, highly variable pricing, and a lack of transparency into inventory were top 3 challenges listed by B2B buyers in working with their current vendors. Buyers are now demanding more responsiveness, transparency, and proactivity. Only the ability to anticipate what a customer needs – and deliver those products through their preferred channel – creates the consistent buying experience that B2B buyers are now demanding. Competitive pricing (40%), supply availability (39%), and better digital purchasing experience (35%) are top reasons for a buyer to switch from their current vendors.

 

The crisis forced buyers into doing their homework to find real market value and omnichannel purchasing; before buying for products/services they do research on the web, browse various vendors and then contact a sales representative for more information. B2B buyers are continuously looking for a more personalized, customer-oriented experience via digital channels. Therefore, in order for a company to successfully digitize sales, all sales channels must ultimately be brought together in a defined, holistic omnichannel model.

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When numerous buyers are forced to change their habits overnight, providers have to act dynamically and reliably in order to build and strengthen trusting customer relationships. In order to provide this necessary level of service, an underlying technology is required that can not only complete digital transactions. Buyers want quick, personalized responses to their inquiries. Providers must therefore show them further options in order to create added value together. In addition, the inventory and pricing must be transparent.

 

Companies are realizing the potential of Artificial intelligence (AI) in the adoption of rapid changes. Because AI offers deep insights into the entire sales process and across all channels. Companies can analyze huge amounts of data in this way. AI today is helping sales reps automate repetitive tasks like data entry and meeting scheduling or complicated jobs that do not require personal relationships like sales forecasting. This way sales reps can prioritize tasks more effectively and become a better salespeople by highlighting patterns in customer responses. Thus, they can use (AI) to predict customer needs and address them with the right offers via the right channel. Additionally, AI solutions can quickly provide an overview of stock overview, the right price is, the number of products which is already ordered, and which channels are preferred by customers. AI-supported sales that accompany and connect different sales channels bring the customer a consistent shopping experience. This leads to greater customer loyalty and increases sales in the long term. On the other hand, this is exactly what increases the resilience of providers.

 

The instability of the current economic environment has forced traditional businesses to adapt to rapid digital transformation, especially in the eCommerce space. Companies that use AI to develop and implement the right omnichannel sales strategy will achieve relevant competitive advantages and continue to be successful in the future.

 

Sitting and waiting is not an option. Those who can’t come up with new strategies in shaping competition risk being left behind or cut out of the value chain entirely. Technology is no longer a budget expense, but rather a strategic investment. No matter what size your business is, maintaining the right IT company is vital to the future success of your operations. We at Xorlogics, make sure that your organization is ready for digital transformation. We take the time to understand what you need and how to best help you to align with your requirements and objectives, both in the short-term and the long term. If your company is ready to take advantage of new opportunities offered by the rapid spread of digital technologies, please don’t hesitate to reach out to one of our specialist IT consultants. We can’t wait to help you find success.

 

Sources:

COVID-19 B2B Buyer Trends Report A Survey of 210 Global Purchasing Professionals

Construction Equipment Rental: The rise of Multi-Channel Selling

Multi-Channel Selling

 

Companies around the world are waking up to new market demands for increased business speed and increased simplicity in the use of online services. Ignoring the digital practice is the same as losing, there is an underlying message to the market, but those companies that do not take this modern call seriously risk getting off the train. Changes in digital technology are extremely rapid. The benefits of digital transformation include new ways to communicate with customers, improved efficiency, increased transparency, revenue growth & cost savings along with increased opportunities to use information and data.

 

As more investments are put into sustainable and renewable energy, the construction equipment renting industry is also adapting and finding new ways to provide the utmost amount of flexibility. According to recent research, the global construction equipment rental market size was accounted at US$ 91.34 billion in 2019 and expected to reach over US$ 136.1 billion by 2027, expanding at a compound annual growth rate (CAGR) of around 4.78% during the period 2020 to 2027. A recent independent study conducted by – Climate Neutral Group, CE Delft, and SGS Search, shows that by sharing equipment and reusing building materials, the rental industry is contributing to avoid carbon CO2 emissions. Depending on specific user practice renting construction equipment leads to emissions reductions of at least 30% to 50% over the full lifecycle of the product.

 

When it comes to procuring construction equipment, one needs heavy down payments, which means not every construction business can opt for the purchase option. Renting construction equipment not only saves the cost of buying new equipment but also avoids extra ownership and operating costs such as licensing, tax, insurance, interest on storage cost, and loan amount among others.

 

As all business models evolve with time, either due to market changes either due to technology advancement, the construction equipment renting market is also resulting in the emergence of new exciting trends. Online presence is considered an important part of the overall strategy of equipment rental companies. Many companies are aware of this current shift to the Internet as the main medium. However, only a few companies understand how to react appropriately to this development.

 

Here are a few reasons why online marketplaces are crucial for rental companies looking to grow and take advantage of competitors in the digital area:

  • Online marketplaces are proven to be a useful addition to other sales channels. For niche shops, in particular, it’s possible to achieve greater brand awareness without investing a lot of money in marketing. Suppliers can benefit from the enormous reach that they can achieve through this distribution channel. By listing products, they can win many new customers right away, that is, without search engine optimization or advertising on Google Ads or Facebook. It is also possible to develop further potential customers on an international level, as the large marketplaces are present all around the world.

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  • Online marketplaces are designed to be easy to use. Without having much technical skill, you can list and start selling on marketplaces. They give you the possibility to set up a storefront in minutes and then enjoy the full benefits of payment processing, advertising, and even distribution and shipping channels in a fraction of the time of sourcing and registering for these tools on your own. Everything from sales to marketing and customer service is handled on the same platform through a single dashboard.
  • While physical retail stores were affected due to the pandemic, e-commerce and marketplaces were flourishing. One of their biggest advantages is the large volume of traffic and immediate access to many potential buyers. Online marketplaces enabled online providers to reach a very large target audience without having to worry about problems in shipping logistics or customer service + being available 24/7/365 increases the number of orders.
  • Marketplaces invest heavily in their infrastructure and security and are best protected against cybercrimes, hackers, and/or outrages. Retails don’t need to worry about server maintenance, updates or other technical issues as the marketplace provider is in charge of the hosting. Additionally, the overall digital experience is more advanced on a marketplace platform versus owned website. Marketplace website is faster, more optimized and the customer has more payment options to choose from. They also provide customers with a better mobile experience and/or even apps.
  • Providers can keep a track of their inventory in real-time and inform their customers/vendors about their stock availably. In a Salesforce research study, State of the Connected Customer, nearly two-thirds (65%) of business buyers say that they’d likely switch brands if a company didn’t make an effort to personalize communications with their business. Eighty percent of business buyers expect real-time communication. When you active your commerce on a marketplace you also benefit from its marketing and brand-building. Consumers tend to trust marketplaces, which automatically helps your business have a built-in established level of trust.

Whatever the future vision of a company may be, it needs to undergo a digital transformation so that the company has the opportunity to grow and be able to compete. It is also necessary for a company to have information technology that supports its goals. Xorlogics is specialized in helping companies develop digital solutions in line with their business policy and thus achieve increased results. One of their recent successful projects is Rentaga, a rental marketplace for heavy construction equipment. Not only just big rental houses but also smaller independent rental companies can register on Rentaga. Contractors have a better opportunity to find what they’re looking for and have a great online experience. Contractors/users can look at the collection of different supplier’s equipment, compare prices and features on one marketplace and rent them in one go. They also have the option to pick up from a store or get delivered to their desired address.

 

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Digital Transformation in the Construction Equipment Rental Market

Internet and digital mobility are changing our lives faster than ever before! It’s affecting a variety of industries across the world in a number of creative ways and fundamentally changing the way we do business. Additionally, 2020 taught us that there is no alternative to digitization. Even in the construction industry, which is not one of the most changeable industries, a lot has happened in the last few years. Since 2016, the construction and construction machinery industries around the world have only known one thing: GROWTH. Then came the Covid-19 crisis, along with every other business, construction sites also faced severe lockdowns and disruptions to their activity. If we look at current trends in the construction industry, it quickly becomes clear: Digitalization is advancing and offering huge opportunities and ways to improve their productivity to players in the construction industry.

 

Digitalization, in the world of construction, is affecting the following 4 main areas, logistics, procurement, production/construction, and sales/marketing. Renting and leasing of construction machinery is also on the rise. A report released by the European Rental Association (ERA) with the support of the ERA Statistics Committee, highlighted construction machinery rental market size in the EU. The equipment rental industry in the EU-15 area countries saw growth of 4.1% in 2019. In 2020, there was an estimated decrease of 10.4%. The ERA had forecasted rental growth of 4.8% this year, prior to the COVID-19 outbreak. These 15 countries account for more than 95% of the equipment rental industry in the EU, European Free Trade Association (EFTA), and the UK.

 

Renting is an inherently sustainable model. By renting construction equipment, companies and individuals not only contribute to a more sustainable world but also make economic decisions, as buying a piece of new equipment involves a high cost, maintenance, operational, and storage-related issues. Renting is becoming a viable possibility for newer businesses as well. The European equipment rental market is worth €28 billion a year and is growing year on year, according to statistics from the European Rental Association (ERA). Europe’s rental businesses are spending €5 billion a year on new fleets, providing users with the latest machines.

 

The construction machines rental industry has traditionally been characterized as medium and small-sized companies that mainly operate locally and serve regional markets. As we saw that construction sites came back to operations by end of 2020 but it was a challenge to rent construction machines like, excavators, cranes, work platforms, and similar equipment to complete their construction projects. The main reason was that this industry was working on a very old-fashioned way by calling to the rental companies and asking for availability and price quotes to rent machines but due Covid-19 most of the people were operating from home that made it very difficult for them to complete their work on time. This created the need of e-platforms that would connect construction companies and other businesses to machine rental companies as quickly as possible from anywhere anytime. Looking at digital business in machine rentals, many players came into market like BigRentz in the USA while Tracktor, Rentaga, Bullswap, SmartYard and Klarx in the Europe. However, our evaluation found Rentaga (www.rentaga.com) is the only real marketplace that offers complete end to end electronic solution with online comparison of rental offers and immediate booking of rented equipment to its customers. This is a big breakthrough towards the e-platforms and doing digital businesses in the machine rentals industry, now construction companies, maintenance companies, engineering companies can rent their machines from their work sites by visiting www.rentaga.com. They can do immediate comparison of equipment from multiple suppliers, know the specifications, check availabilities and book multiple machines in one order. This makes machine renting easy and smart.

 

This is a real step towards digital transformation in construction equipment rental market!

 

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