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2021: Ensure Your Business Growth by Becoming Data-Driven Company

ensure Your Business Growth by Becoming Data-Driven Company

 

In 2021, government agencies and businesses will need to be able to make decisions based on current/real-time data faster and more accurately than before. Because: due to COVID-19, markets, supply chains and customer behavior have changed in recent months, only data-driven businesses are able to respond quickly and effectively in a rapidly changing world. In order to transform into a data-driven business, it’s not only important to understand the importance of data quality and governance. But it’s also key to drive a data strategy that is aligned with your business strategy. By integrating analytics into business strategies, businesses can transform data into decisions that improve lives and results.

 

A study of more than 3,500 business executives and senior IT decision-makers across the UK, France, Germany, and the Netherlands found a gap between companies using data to inform decisions during the pandemic and those who are not. The YouGov survey, commissioned by Tableau, asked executives of small, medium, and large businesses about their use of data during the pandemic, lessons learned, and confidence in implementing long-term business change. For executives in data-driven companies, a majority (80%) believe they had a key advantage during the pandemic.

 

These leaders are also deeply committed to the important role data plays in the future of their business. A large majority of 76% plan to increase investments in data literacy; especially after the long bumpy ride we have all been on since the start of 2020. Additionally, 79% are confident that they will ensure business decisions are supported by data. The results show that non-data-driven companies are slower to grasp the meaning of data in these uncertain times. Only 29% see this as a key benefit and 56% say they will reduce or stop investing in data skills. Additionally, only 36% are confident that the data will support business decisions.

 

“This year has accelerated change for businesses and ushered in a fully digital world faster than anyone could ever have imagined. Data is at the heart of this digital world,” said Tony Hammond, Vice President Strategy and Growth EMEA. at Tableau. “In this age of data, our research shows that data-driven companies see clear benefits and are more confident about the future of their business. As a result, they really rely on the power of their data. Companies that haven’t woken up to it run the risk of falling behind. But businesses big and small can rest assured that it’s not too late to harness the power of data – the time is now.”

 

When asked how it helps to be data-driven during the pandemic, company leaders recognized several benefits. At the top of the list are: more effective communication with employees and customers (42%), the ability to make strategic business decisions faster (40%) and improved collaboration between teams for decision making and problem-solving (36%).

 
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“We started building data skills in our company in 2013, and due to the pandemic, we have definitely benefited from these functions,” explains Dr. Dirk Holbach, Senior Vice President and CSCO Laundry & Home Care at Henkel, one of the world’s leading consumer goods and industrial companies. “For example, within a few days, we were able to record all of our personal protective equipment controls so that each facility can see how we are equipped in this regard so that our business can continue to operate. I am confident that we will take some good lessons with us in the future, especially when it comes to working together. “

 

For all respondents, the key takeaways from the pandemic are: the need to be more agile (30%), prioritize and implement projects faster (26%), and access to more accurate, up-to-date, and cleaner data (25%). Jay Kotecha, the data scientist at full grocery brand Huel, said of his data strategy: “Our data-driven strategy helps the company respond to consumer behavior and enables us to pivot and react faster and more clearly. It’s about empowering the entire organization through data. Employees examine data from across the company and turn it into insights we can act on, whether it’s sales projections, sales effectiveness, or marketing spend. “

 

Across Europe, the results show that just over half (56%) of business leaders consider their companies to be data-driven, while one in three (38%) think they do not. These results indicate a clear way for organizations to leverage data to support business resilience and decision making during this time. German companies are taking the lead with 62% as their business is data-driven, while the UK lags behind with just 46%.

 

The promise of digital change is based on the ability to harness the power of technology to grow your business, open up new markets, and acquire new customers. It also means that you need to understand all of the data (the digital exhaust – the trail of data left behind by browsing the Internet) that new customer experiences create. A data governance strategy as well as information and data quality management as an integral component of management systems significantly supports the achievement of the organization’s goals, ensures compliance conformity, increases throughput, and supports organizations in the transformation to a data-oriented culture. Organizations thus secure their competitiveness and can expand this further through increased data intelligence.

 

Sources:

Data-driven companies are more resilient and confident.

Data-driven businesses vastly more optimistic – research

Business Process Automation Trends 2021

As 2020 is slowly drawing to a close, it is time to discuss future trends in (industrial) automation that are likely to have a significant impact in 2021. Based on the current facts, conclusions can be drawn that artificial intelligence and automation will bring steady innovation for companies of all sizes and from all sectors. During 2020, automation technologies have experienced a substantial boom especially due to the covid19 pandemic. Industrial and manufacturing operations have been massively evolved with the integration of machine learning and robotics. In fact, companies and industries are no longer fully dependent on a human workforce for simple, complex, manual, and repetitive tasks. They are gaining a competitive advantage with digitalization and IoT.

Here below are the top emerging trends to watch in automation for upcoming years:

 

  • RPA and business workflows

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RPA isn’t new, many companies use this technology to automate their routine tasks. RPA as an industry is growing exponentially– the global robotic process automation market size is expected to reach USD 10.7 billion by 2027, expanding at a CAGR of 33.6% from 2020 to 2027 – Grand View Research. RPA used in the automation of manual and low-value repetitive tasks, such as data entry (order, invoice, etc), looking up information in databases, typing in updates, prepare a template, run and download reports, read and reply email, send emails to follow up with customers, etc. is passed. During the pandemic, organizations realized their technological backwardness and the risks associated with a further delay in digitization.

In 2021 everything will revolve around business workflows. The call for digital transformation is growing and ensuring streamlined, smooth processes that delight both customers and employees. To achieve this, companies are increasingly targeting intelligent RPA solutions. Because many processes in companies are still only partially automated – if at all. It will therefore be about making RPA technology even better usable in the future. With the integration of Cognitive RPA along with other intelligent components, business processes that require human reasoning or decision-making can be automated.  A robot cannot, therefore, decide on its own to add a new dimension to the process that has not been precisely defined before. This is the only way to automate business-critical workflows end-to-end, for example.

 

  • Automation and Cyber-Threat

In order to protect against automated modern cyberattacks, organizations will be incorporating automation into cybersecurity efforts. Automation plays an important role in defense against threats. Modern automatisms will increasingly develop their effect in the fight against the threat by reducing the volume of threats and allowing faster prevention of new and previously unknown threats.

If implemented appropriately, providers of cloud platforms can take action against cybercriminal groups that use trusted services for malicious attacks. In the past, it has been observed how legitimate websites – for example, Microsoft365 or Google Drive – have been imitated in order to steal data entered by unsuspecting victims. With the right tools and validation technologies, automation can aid in the prevention of successful cyberattacks and track down such fake login pages – with the aim of counteracting the risk.

 

  • Digital employees

As the ongoing global pandemic, has triggered an acceleration of a digital working environment, business leaders are learning lessons to apply to their futuristic organizations. Remote work is here to stay; thus, many organizations were forced to tap into their technologies and pushed creative ways of leveraging them to ensure business continuity. Businesses around the globe are exploring how they can implement and strengthen their digital strategies and unleash the true power of Technology – not just from a technology and environment perspective but from leadership, change management, and career-growth perspectives, as well. Companies are preparing themselves for the hybrid future or work by investing heavily in the tools needed to work remotely and prioritizing tech and digital infrastructure investments that support sustainable remote/hybrid work.

While no one knows exactly what the future holds for us, according to Forrester, companies are investing a lot in an “anywhere-plus-office hybrid” model in which more people will work outside the office more of the time. Therefore, it’s certain that remote working will play a major role in how the workplace will evolve in the coming years and will continue changing the way we work.

 

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IT Trend 2020: Future of Cloud Computing and Experts Predictions

 

2010 defined Cloud computing’s past, present, and future when technology giants Microsoft, Google and Amazon Web Services launched their cloud platforms. It went from “what is cloud” to “where and when can we use it for cost-cutting options” to “why not cloud”? And there’s no doubt that even in 2020, it’ll be one of the key innovations that will be the subjects of countless business and technology discussions.

 

Evan Kaplan, CEO, InfluxData

Cloud Is the Future Business Model for Open Source Companies

“The coming year will show that cloud-based applications are the winning monetization strategy for open-source software companies. While the first generation of companies that developed open-source software tried to use a paid customer support and training model, the last couple of years have shown that to be unsustainable. In 2020, pay-per-use, cloud-based services will take hold as the leading business model for open-source companies. As enterprises increasingly focus on agility and time-to-value, cloud-based services can deliver speed and scalability for customers that are willing to pay and by extension they offer a source of revenue for software companies that want to develop and monetize open-source technology.”

 

Here below is a list of trends that will (re)shape the cloud in 2020 along with the experts predictions for cloud 2020 and beyond:

 

 

  • Public cloud adoption: The buzz around cloud gives impression that everyone has adopted the cloud. This is almost true if we refer to consumer tools, such as email or online file storage, but it is much less so for businesses. In reality, 94% of enterprises are already using a cloud service and according to Gartner’s forecast, the public cloud service market is expected to reach $623.3 billion by 2023 worldwide with 83% of enterprise having their workloads in the cloud by 2020. Means cloud was already a huge deal in 2019 and it’s only going to grow in numbers!

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Vadim Vladimirskiy, CEO, Nerdio

Public Cloud Adoption Will Rise Thanks to Managed Service Providers

“Public cloud adoption will continue to rise as a result of MSPs seeking a more secure IT environment, as it’s currently a top concern causing them to rethink the continued feasibility of their practice and offerings. Public cloud is a huge comfort here because if MSPs store their data and apps with someone like Microsoft – they get the work and knowledge of thousands of people who are dedicated solely to security.

 

  • Multi- cloud adoption: In order to offload the burdens of compliance, more and more companies are looking for solutions that serve the needs of their specific industry. Therefore, public and private clouds and data centers are brought together in a multi-cloud approach to offer an unprecedented level of service and efficiency. According to Gartner, more than $1.3 trillion in IT spending will be directly or indirectly affected by the shift to cloud by 2022.

 

Karthik Ranganathan, Founder and CTO, Yugabyte

Multicloud Deployments Will Accelerate

“Multi-cloud deployments are becoming the norm in today’s enterprise. In 2020, this trend will continue to accelerate. A multi-cloud approach is critically important for organizations that run on-premise, since they need to stay in a hybrid mode when moving microservices to the cloud. As a result, we expect to see enterprises widely embrace distributed SQL databases to ensure agility without the availability constraints of traditional monolithic databases, like Oracle.”

 

David Linthicum, Chief Cloud Strategy Officer, Deloitte Consulting

Public Cloud Providers Will Need to Adopt to Multicloud

“In 2020, I also believe we’ll see public cloud providers finally accept that they will most often be deployed as part of a multi-cloud architecture. Thus, we’ll see native public cloud tools that will be focused on managing, securing, and governing several cloud brands, all from a single cloud brand. At the end of the day, this can provide public cloud providers with a key advantage that they are able to exploit to grow the use of public cloud in general. Who will be first?”

 

 

  • Hybrid- cloud adoption: In order to extract maximum benefits from using both a private cloud and public clouds, many organizations are adopting hybrid clouds. As it’s linked to the public cloud, and allows organizations to switch back and forth between their own tools, and the tools offered by various cloud providers, improves speed and flexibility. A survey from IDC has demonstrated a growth of 7% in 2019 – 58% in 2019 up from 51% 2018, of organization using a hybrid strategy. The hybrid strategy will continue to grow in 2020.

 

Haoyuan Li, Founder and CTO, Alluxi

The Rise of the Hybrid Cloud

“We’ve been hearing people talk about the hybrid cloud for the past three years now. And for the most part, that’s all it’s been – talk. 2020 is the year it gets real. But first, what does hybrid cloud actually mean? Red Hat defines hybrid cloud as “a combination of two or more cloud environments—public or private.” We are seeing large enterprises refusing to add capacity on-prem to their Hadoop deployments and instead invest in the public cloud. But they are still not willing to move their core enterprise data to the cloud. Data will stay on-prem and compute will be burst to the cloud, particularly for peak demands and unpredictable workloads. Technologies that provide optimal approaches to achieve this will drive the rise of the hybrid cloud.

 

Wally MacDermid, Vice President of Cloud, Scality

Hybrid Cloud Will Become the Dominant Architecture for Enterprises

“Microsoft Azure (Azure Arc, Azure Stack Hub, Azure Stack Edge), Amazon Web Services (AWS Outpost, VMware on AWS) , and Google (Anthos, Google Kubernetes Engine) are all investing heavily not only in solutions that connect on-premises infrastructure to their own public clouds, but also in cross-cloud interoperability and management. This blurring of lines between vendors and technologies is an excellent development for enterprises who are looking not to be locked into a single vendor, but for the best technology to solve specific business problems.”

 

  • Edge Computing adoption: The cloud is designed in large centralized data centers, and companies that need almost instant access to IT resources and data are turning to a new distributed cloud infrastructure called edge computing. Edge computing is a “mesh network of micro data centres that process or store critical records locally and push all received records to a central data centre or cloud storage repository, in a footprint of less than 100 square feet,” according to research firm IDC. Technically, it’s winning its game around data processing by refocusing the flows on the most important data in order to reduce the latency to approach real time. It is also the infrastructure of choice for another revolution, the IoT, as with the advancement in IoT, artificial intelligence, a new concept is coming in the market i.e., smart city initiatives that support the implementation of edge computing. Previously valued at USD 1,704.75 million, The edge computing market is expected to reach USD 9,325.33 million by 2025, registering a CAGR of 34. %, during the forecast period of 2020-2025.

 

Aron Brand, CTO, CTERA

Edge Computing Will Go Mainstream

“2020 will mark a notable shift in enterprise IT as the dawn of a new era of edge computing arises. The first-generation model of centralized cloud computing and storage has now run its course, and most of the new opportunities for enterprise data management reside at the edge. […] Such data growth outside the datacenter is the new reality, and it’s creating a need for enterprises to deploy computing power and storage capabilities at the network edge, aka edge computing. Enterprises are already investing in edge computing to move faster, to have data continuously available, and to improve data security. As edge computing goes mainstream in enterprise IT in 2020, edge-to-cloud architectures that manage data centrally while making it instantly available to users at the edge will be a key enabler for business success.”

 

 

 

 

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Mobile Payments Acceptance in Belgium

Mobile Payments Acceptance in Belgium

 

Mobile payments are transforming the payments industry, versatile innovations in this technology and payment methods are taking customers into a cashless world. These services are offering the possibility for non-banking actors to enter the market. To grasp this test and embrace this challenge, banks, traditional payments market players, are compelled to launch mobile payments.

 

A survey conducted by PWC on Mobile Payment 2019 that analyses customer acceptance of mobile payment in Belgium shows that Belgians are using frequently mobile payment with 47% current usage rate and it’s expected to increase by 68% by 2025.

 

The survey reveals that 47% of Belgians use Mobile Payment via smartphone or tablet. In Belgium, the leading payment method is cash, with 98%. Respondents gives second place to the online payment, with an 83% preference rate. In five years’, time, Mobile Payment is likely to reach a complementary position by attaining a 68% usage rate, rather than replacing traditional methods. Though it would follow that mobile payment users willing to make the digital jump would want to ditch their wallets entirely, that’s not exactly the case. The survey shows that the preference for cash and EC card payment methods is still expected to be over 90%. It tends to be presumed that individuals in Belgium stay wary about biometric and automated payment methods.

 

When it comes to advantages related to mobile payments, among the respondents, 71% consider that Mobile payments makes buying and paying less complicates, 63% are satisfied to be able to check transactions and movements of money on their mobile and 54% are happy about not carrying the burden and risk of having cash.

 

80% of respondents showed their worry in case their mobile might be stolen and misused for mobile payments and 47% thinks that mobile payments encourage to buy more.

Whether Google Pay, Apple Pay or pay by mobile bill, mobile payment is more relevant than ever. Many vendors are joining the hype about paying with your smartphone. But although mobile payment is spreading rapidly, many customers are still skeptical and wary about the trend. Here below are most common myths of mobile payments.

 

  • Mobile Payment is a new Technology

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Mobile payment is well known, not as an advanced development of PayPal, Apple or Google pay. The innovation has been around for over ten years through the form of paying via mobile phone bill. Here you only need a contract based or a prepaid cell phone. A bank account, Paypal account or a credit card are therefore not a requirement for mobile payment.  So, customers may choose whether to make their purchase by credit card, direct debit or simply by mobile phone bill.

 

  • Online payments will bring offline payments to an end

The trend of online payments is growing very fast but regardless of the popularity and growth of online payments, they will never replace the good old cash.

 

  • If my mobile might be stolen it can be misused to make Mobile Payments

This is one of the most across the board explanations concerning mobile payment. Since the start of 2017, all Clean Market Initiative mobile operators and administrators have shut these potential security holes through the redirect process. When a customer wish to purchase from a third-party provider via his phone bill, he is redirected to the service-independent page. There they have to confirm the payment by clicking or with a tan that is given to them by SMS, only. If the customer confirms the payment, they will receive a confirmation SMS after the transaction. The key safety factor here is that the customer is again explicitly pointed to the displayed offer and asked if he really wants to pay. Through the redirect process, paying by mobile bill has become secure and transparent.

 

  • There is no safe protection against misuse of payment by mobile account

A third-party block can be used to prevent unwanted third-party services that are purchased by mobile phone and billed via mobile phone bill. The same applies in the case also for services, which might be used. Thus, no money can be obtained without the consent of the customer, for example by an unwanted subscription, via the mobile phone bill. This lock can easily be set up with the respective mobile service provider. There are also different locking and configuration options that take into account the different usage and consumption behavior of mobile customers. However, after setting up a third-party lock, some comfort must be avoided. For example, it is no longer possible to pay for parking tickets or public transport tickets by mobile phone bill. Even purchases in the App Store, Google PlayStore, Spotify or Apple Music are then no longer possible on mobile bill.

 

  • Mobile payments can be used only for digital goods purchase

Mobile Payment is versatile, both online and offline. The payment method “Number simply by mobile phone bill” allows for the purchase of digital goods, for example, the purchase of parking tickets, public transport tickets and stamps.

 

 

Mobile Payment is a cutting edge, forward-looking and secure approach to pay with your smartphone. Ease and speed of payment seem to be the main advantages of Mobile Payment. Specifically, paying by mobile phone bill brings additional benefits in terms of security, since neither bank nor credit card information must be deposited.

 

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Tips to Develop an Effective Multi-cloud Security Strategy

A multi-cloud world is quickly becoming the new normal for many enterprises. Cloud-based computing and service platforms empower companies to adapt to the new digital economy. Cloud enables them greater agility and scalability, higher performance, and faster access to innovative technologies, all of which help a business to gain a competitive edge by allowing them to be effective in today’s digital market and stay competitive. But if their organization is one of those companies that use multiple clouds, such as, Infrastructure- as-a-Service (IaaS) and Software-as-a-Service (SaaS) they have security issues to consider. In this multi-cloud world, the chances of security breach and cyber-attack are high which makes threat control and accountability more difficult and expensive as security teams have to protect everything in the multi-cloud environment with a well thought threat management as they can’t secure highly elastic multi-cloud environment with traditional security solutions and strategies. There are a lot benefits to embracing a multi-cloud strategy such as, improved, cost savings, performance optimization, the ability to avoid vendor lock-in, the adoption of best of breed products and lower risk of DDoS attacks.

 

As multi-cloud is the adoption of infrastructure and solutions from different cloud vendors, security challenges arise for companies. Each cloud service comes with their own tools that can increase complexity. Therefore, multi-cloud environments require new management solutions to optimize performance, control costs and secure complicated mixes of applications and environments.

 

Here below are few tips that help companies to develop an effective multi-cloud security strategy:

 

  • Technology: As the cloud security requirements of every organization grows constantly, it’s highly recommended to evaluate the flexibility of the technology that is used for cloud security. So, IT department must be able to ask these fallowing questions and answer them: What technologies is the organization using for security? Are all of them functioning well or not? Are the tools scaling properly to fit the organizational needs? Are these tools easy-to-use for security team? Has your organization considered an all-in-one and well-integrated platform? Once you are able to answer these questions successfully, it will be easy for you to determine the technologies you want to keep, the ones you want to weed out, and the gaps that need to be filled.

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  • Vulnerabilities: Organizations must perform inventory of security vulnerabilities that they have and those they had in the past because understanding them clearly can help appropriately to shape their organization’s cloud security efforts in future. So, IT manager must ask the following questions while defining the vulnerabilities: What kind of attacks can the vulnerability of their organization attract? What vulnerabilities does the industry deal with currently? What kind of security threats are they unprepared for?

 

  • Transparency and scalability: The strength of a cloud-based enterprise environment lies in its scalability and elasticity. However, this often leads to an unpredictable data flow, which is problematic for many security solutions. Therefore, multi-cloud security must be integrated to work effectively. The integration of security tools enables cross-platform transparency and consistent security. The cloud security architecture must also be dynamic, flexible, and able to move with cloud workloads and applications as they expand.

 

  • Automation: Cyber ​​criminals are aware of the complex nature of multi-cloud and exploit vulnerabilities between different network segments and environments. The only efficient approach to use of multiple cloud services is to have a single standard for policies that are applied automatically to each environment. The policies cover such areas as virtual servers, workloads, data storage, traffic flows, compliance/regulation, reporting and security. It’s also easier to apply updates and changes when you have a single configuration across different infrastructures because the changes propagate seamlessly from environment to environment.

 

Conclusion

The digital transformation is leading the transition to multi-cloud networks and requires a strict security management. By integrating the native security features of all clouds into the multi-cloud security framework, companies can multiply their cloud security. This is the only way to protect data, workflows and resources while meeting the challenges of performance, scalability and complexity of a constantly evolving multi-cloud environment.

The Impact Of Digitalization On the Future of Work

Digitalisation and the future of work

We are openly experiencing a technological transformation more than ever before, whether it’s in our daily life private life and, in our work place. Our way of communication and consuming things and services can’t be compared to a few years earlier. On the workplaces, creative entrepreneurs are using digital technologies as a few ways of expending their goods and services by revolutionizing business models, redrawing the boundaries between industries and creating new interfaces to the customer. Digitization is leading to structural changes in our economy.

 

The idea behind digitalization and automation that most people still have is that they think these technologies will destroys labour and people will be replaced with robots and lose their jobs.  But they ignore that digitization is creating new jobs. Studies have shown that 65% of our children will work in future on activities that do not yet exist today. With this disruption going on, organizations must think of how can new working concepts be realized in favour of companies and employees? How can employees work more productively and efficiently, and how can strengths be better utilized?

 

In order to overcome this challenge, Businesses should focus on their business software and innovative approaches to more efficiently use data and provide the best possible support to their employees. Here are the main tips to prepare your organization for the Future of Work:

 

Education is the Key

Employees are the most valuable operational resources. Whit digitalization, there are new skills that they must have. To bridge the knowledge gap, organizations mustinvest in education and training programs for their employees. These training programs can be initiated for certain demographics that aren’t yet employees, in order to prepare them with the skills they need when they enter the workforce, potentially at your organization.

 

Understand the different groups within your organization 

There are three types of people when it comes to adapt changes in the way people use to work. Strong resisters are those who’ll never accept the transformation, eager embracers are those who are happily willing to adapt changes to improve their work quality and middle-majority it’s the group waiting to be influenced by other two. It is important for leaders to capture and channel the energy of the eager embracers in order to get the middle-majority on board; otherwise, those in the middle can and usually will be influenced by the strong resisters.

 
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Make it easy for them 

There is the people side of things and also the teaching and documenting side of things. Create step-by-step instruction guides that make it easy for employees to accomplish the new workflow instead of expecting them to become experts after one demonstration. Be sure to give them the opportunity to provide feedback and opportunities to improve the workflow if they are the ones using it every day.

 

Engage them in the process from day one 

A good manager knows how to identify the slower adapters to change and can involve those team members early on in designing, evaluating and ultimately owning the process. It might take longer to launch, but in the long term, it will allow for faster implementation since they have already bought in and contributed to the new process.

 

Integration of ERP

ERP can improve quality and efficiency of the business. By keeping a company’s internal business processes running smoothly, ERP can lead to better outputs that may benefit the company, such as in manufacturing, employee development and HR. ERP supports upper level management by providing information for decision making.
With the integration of smart business software, management can find out whether their employees are working hard, completing most of assigned jobs successfully and without errors, and who is nearby to accept a new job. In addition, it is possible to indicate which skills are still not available enough, and that opens the door to hire employees. The ERP serves as the central unit, which unites all processes and information uniformly.

 

Observe data protection and involve employees

Personal data are subject to the requirements of data protection. This also applies to employee information stored in ERP. Companies may only act with the data that is actually necessary for the respective tasks and processes. In traditional ERP, data protection does not play a major role, because the margin that can be achieved with a product, for example, is not of great importance to employees. However, if you want to use a solution that builds on employee-related data and uses them, you should always involve the works council or an employee representation in advance.

It is becoming increasingly important to capture and determine whether employee engagement as a resource is appropriate. Those who are open with their employees, provide them with useful and supportive tools and sometimes dare to break new ground, are ahead of the competition and future-proofing their company.

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