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#WebApplication and their benefits

Do you still install software on your computers to check your email, your bank accounts or just to chat with your friends? Most of us don’t even think about it. Why?  Because now we use so frequently web apps for just about everything we do online. One may not necessarily realize it because the interface on our computer (=our web browser) remains the same.

 

Over the past decade, many businesses welcomed web with open arms to facilitate and exchange communication with prospects and existing clients. Billing, Customer relationship management, Project management, Accountancy, HR consulting… Your business, whether large or medium, needs solutions for all these daily operations.  A web application can be a place for shopping (online store, large online shopping site like Amazon), social networks (Facebook, twitter), a billing or online accounting tool, or a real time content management (MS Office), a search engine (Google), Recruitment sites (BrightOwl, LinkedIn) … These web apps can handle financial transactions, research or adding content by users, basically allows to do everything and can be really easy to use for the user.

 

Let’s now have a look on the advantages a customized web application or solution can offer to a business:

 

    • Without being disrespectful to success full but old fashion Software vendors, their tools aren’t able to satisfy all possible needs of users. As an off-the-shelf software user, you’ll have to pay for a range of features you won’t necessarily need or ever use. On the other hand, a web application is much more flexible. Unlike the software, it is custom made and the working process is simplified.

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    • Independent of geographic location, or a hardware or operating system, thanks to the online mode, applications offer the advantages of absolute mobility. As a web application is not installed on your computer it’s accessible from any web browser, any device with an internet connection. You just have to log in via a login and a password. Your entire team can use the web application. They only have to connect to the application via their web browser. And the tool will be available worldwide 24h / 24.

 

    • The development of such an application is also quite affordable, much more than the purchase of software for any business. As the Application / software is built to suit your needs, it’ll just cost you the price for the features that are essential. The reason that you pay a bit extra for tools is to fulfill your company user needs to the last millimeter. In addition, they have no limitations. Everything is possible and imaginable.

 

    • Your application will be scalable. It can adopt new features according to your needs, add, remove modules … And for that, you do not have to do updates on each computer. Everything is outsourced. The agency that designed it may make updates and maintenance from distance. Your whole team together and instantly benefit without having to apply any computer help.

 

    • Another big advantage is that you get a centralization of your data. No one has to worry about who did what and when. All information will be found in one place. Managing data between users is simplified and optimized.

 

    • Concerning security level, the risk of losing everything if your computers crash is equal to zero. As your data can be hosted on a dedicated server completely, automatic backups are made and housed in large data centers with well on confidentiality. Data access are controlled only by identification and certificates

 

 

With a proven experience in various fields such as, Recruitment Management tool, Transport logistics tools, CRM, Xorlogics can help you translate your business requirements into custom designed Applications. Each custom built application can provide functionality that perfectly fulfill the needs of users. Each tool is modular and designed to evolve to new strategic needs and issues. So don’t hesitate to fill this form to discuss your project with our experts!

Your #WebProject, Last Step: A successful #WebDesign

During the previous steps, you were able to frame your project, design it and begin to work on different scenarios. Reading this article will allow you to understand the design of your application by avoiding the traditional traps.

For many persons the web design comes down to the graphic side and they directly think of ergonomics aspects in spite of common sense. It is sometimes difficult to explain that a successful web design is not primarily and only aspect to flatter the end (internet) user. Here is why.

 

What is web design?

Web design is a process of planning, creation and updating the content on web pages, which the end-users can access easily. It encompasses several different aspects, including architecture, website structure, webpage layout, user interface, navigation ergonomics and graphic design. – Techterms

All websites are built in response to many needs so the aim therefore must not be exclusively oriented towards aesthetics but must include all comfort of the end user as well.

 

Web design: The Graphics

A website / web application is a communication medium just like a flyer or a catalog, the graphic must be an extension of a brand’s visual identity. It’s unacceptable to break graphic charter codes in any circumstances.

The brand image is thus directly transmitted via the web design and a special attention must be paid to this component, especially for the websites called “pure players” = so well known on web but not having a well-known “physical” brand image.

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Thus in the case of an e-commerce site it is the web design that will determine the targeted public and brand position, for example a Footlocker does not have the same target as a Xorlogics.com and beyond ‘Product offer, it’s in the look & feel of the site. This point is important especially in terms of e-commerce because visitor transformation in clients depends directly on it, a site with low prices but with a luxurious site graphics will deceive many visitor and will make them run from your website without any purchase.

 

Web design: Ergonomics

Ergonomics is based on the layout of information, ease of navigation and usability of the site in general. Some brands can overcome these constraints and offer sites / mini-sites, specialized landing pages just to promote a single product or service by offering different user experience; however these are really well known brands.

In the majority of cases, the web design must be thought for the end user and its comfort. It’s even true in the case of an e-commerce site, where the layout of each element of a page must be studied carefully, for ex if a basket validation button not apparent enough and you risk to lose huge sales.

These two components are inseparable, and certain aspects of the graphic design also relate to ergonomics, such as the color of a button, for example, which can be thought to be aesthetic but also to have an ergonomic role by guiding the user with different colors, etc.

 

The emphasis on graphics or ergonomics depends mainly on the nature of the site (e-commerce oriented or showcase) but it must be remembered that while graphics and the notion of beauty remain subjective values, ergonomics is based on more concrete basis. The design of a web application must meet strict requirements. Clarity of information, ease of navigation, arrangement of the CTA: nothing must be left obsolete.

 

I really hope you were able to have a complete view of a web application creation process via this series of articles. If you have a project you want to discuss, don’t hesitate to write us and we will contact you ASAP!

Your #WebProject, step 4: Web Ergonomics

In this post, I’ll describe the main ergonomic principles, which are considered one of the important steps in application development. Good read!

During the previous steps, you’ve defined your project, determined functionality, estimated costs, evaluated risks … and you must be looking forward to see your project finally taking shape. But before you begin to draw screens and implement functionalities, there is a fundamental element of your project that you must know best and always have in mind, even in the most technical phases: The End User.

 

 

The End User at the center of your design!       
While this sounds obvious, everything created on the web is meant to satisfy, in the simplest and most effective possible way, the end user’s need. This is where the work of ergonomics comes in. In its widest sense, ergonomics means “the design of a systems which lets a person use it with maximum comfort, safety and efficiency” [The EU Internet Handbook].

Since last few years, in the world of the web, UID, user interface design, and UXD, user experience design are getting more and more importance, because they define the form that your site or application will take and how the user will interact with. These fields of ergonomics themselves covers many skills when dealing specifically with content, accessibility and impact measurement, but let’s concentrate on the main point: the end user’s satisfaction. Many tools and methods exist for end user satisfaction evaluation, but let’s have a look on basic ones.

 

The persona: define the typical user
As obvious as it sounds, it remains a difficult exercise. When the question of the typical user profile is asked to a project holder, most often the answer is “the greatest number of people”. This is obviously the goal that is set, but there isn’t any interface that meets all the specificities of every user. Depending on your target, users of your service will be more or less young, more or less web friendly, will be able to spend 5 minutes like an hour to browse your site, etc.

To respond correctly above question, the best existing technique is “Personas”. Actually it consists of fictional characters creation in order to represent different user’s type that might use your web application or website. To be effective and useful, the fictional character’s profile must be extremely precise: age, occupation, place of life, habit, level of use of technologies, personal and professional environment etc. However, the ideal situation is to interview real users of the application/service and synthesize the characteristics.

 

Scenarios (and task analysis)
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Let’s take again the example of BrightOwl (powered by Xorlogics). The search and validation functions won’t be same for a job seeker as for as companies looking for talents in a specific domain.

In the first case, there is a good chance that the user will try to search job offers by criteria such as location, experience,… when In the second case, the time spent on the interface will be longer with special emphasis on job application process. All these criterias have a major impact on how to provide access to information and facilitate the job application process. You must imagine the most probable and detailed scenarios possible to confront the idea that can help you develop good functionalities and their implementation with the reality.
In order to formalize and validate these ergonomic choices, the next step is to create functional models of the interface.

 

Wireframes
When creating an interface, it’s often dangerous to introduce the graphics part too early in the process. While waiting to see “something beautiful” as soon as possible is legitimate, design can interfere with the rational choice of your web app interface elements.
It sure will be very difficult to get rid of those very nice buttons designed by your web designer while ergonomically, it’s positioning or its use aren’t justified. In addition, if a modification is to be made in the interface after detecting a problem in the user experience, the modification will be much trickier, because it’ll be necessary to review the design of this element at the same time.

 

To guard against this risk, one generally works with an intermediate step consisting in making “wireframe” mock-ups, which make it possible to position and test the various interface and content elements without involving the graphic part or performing integration or development. It is then possible to concentrate on the functional and ergonomic aspect. This step allows a much better design of the interface and can save a lot of time during the development.

 

To find the right balance between function and its graphic representation, the useful and the superfluous are an integral part of the ergonomics work and it’s often by always asking the same question that one finds the right answer: “Will this satisfy the user?”

 

The project need to be as clear as possible, must work without bugs, must be accessible because our main objective is to make the application or website graphically attractive and it’s the work of the web designer … and also the subject of our next article. So stay tuned! 

Your #WebProject, Step 1, Think before Acting

 

Every new project and every web project is often born of a good idea. This seems trivial, but the idea is not enough, as good as it may be. What we want to start with is the willingness to look for better web application, a better way of working for your business. The willingness to concretize this idea will bring a set of reflection that will form a vision. This vision must always accompany you and force you to accomplish your project.

 

This vision must be communicated with your associates and the people involved in your business. Reflections, exchanges, brainstorming and different points of view will help to develop a strategy that will support your vision. Once this vision is well established, the strategy will be endowed with a multitude of business spheres to be taken into account and evaluate. I’ll try to explain in a series of articles the stages of development and management of a web project, from its definition to its lifetime. I would point out that this article series is based on our experience and that you have certainly had other experiences, so do not hesitate to discuss with us.

 

Ok, I have a “vision” what should I do after that?

So the first step is defining your project. Defining a project does not mean having only one project. Let me explain myself, you have a HR business in Brussels; and imagine that your vision is to use the web to increase your turnover. Very well, several choices will present themselves to you. For example, this can be a collaboration with LinkedIn to present your company and offers (the biggest professional network) or an online website specific to your niche. So there are a multitude of possible projects, some are viable, others not; some are more urgent, others less.

 

So you noticed that a vision with a simple reflection already brings several possibilities of projects. Each project will have its own overall objectives. If we plan to set up a showcase site, it will certainly aim to inform people, to present your company, present its offers (…) or to be simply present on the web. It’s up to you to set your goals for each project, or you’ll have a set of overall goals and sub goals.

Do not forget, we are always in the reflection phase because once the objectives are fixed, next step will be project selection.

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How to select your project?

Project selection is a crucial step. As we have seen, a large number of projects can quickly appear.

An objective analysis can eliminate most projects or at least prioritize the most important projects to get a positive and rapid ROI. Each project is likely to be quantified by its scope; which can be evaluated in terms of time, functions and cost.

 

For this, it is necessary to establish an economic reflection for each project. Economic thinking involves understanding the world around us. It is a strategic, technological and competitor watch that must be perpetually set up, with a fine and realistic analysis. Rumors about your competitors or overestimating yourself are your worst enemies.

 

Do not hesitate to ask the help of consultants in your company like the marketing service for your market or even better the help of external consultants to have a 360° market view. Often this goes through in the form of a marketing and financial estimation plan. These will be good indicators of the viability of the project and its profitability. You will have the scope of each project, their usefulness and potential.

 

You have selected the project that is most cost effective and urgent. The second phase is the design of this project and the implementation of the tools that will allow its realization and its improvement.

As a wise man once said, all good things come in time, so let’s connect next Sunday for the next article 😉

Custom vs. Off The Shelf Web Application / Software

We live in a world where the custom is becoming more fashionable in comparison to “off-the-shelf” whether it’s in clothing, real estate, or tech field. People want to be different and want different things from each other. And let’s accept that we all are hunting for innovation. For ex, the moment I am writing this post, I’m having a coffee in my customized mug just because it’s different ;). But that’s not the point. Since few years, we are noticing that big and medium-size companies are developing in-house or contacting third-party vendor for the development of customized software/apps for a specific group of users within their organization to address their needs and maintain a better workflow.

 

As a CEO, it can be challenging to balance your company immediate needs with long-term growth. Many challenging questions arises and one of them is about company’s software needs. But when starting their business, many companies, adopt off the shelf software due to their cheap cost but realize later on that it’s not responding to their business needs and leading to blank areas in their day to day tasks coz of low customization. More the company extend their business, they realize the difficulty to reach their targets. So they find their self in a situation where they must invest in custom designed software or application development in order to reach their business goals. Companies will then design software which’ll keep the company’s infrastructure, branding and implementation needs in mind. Owning their own custom web application / software, tailored to their organization activity is a real asset for their business. It can be a real time saver and enables any company to distinguish itself from its competition. Building custom enterprise web application or database driven website can bring a host of benefits. Its production can cost you a lot, in terms of that significant energy, resources, and time but the ROI isn’t negligible.

 

Let’s have a look on pros and cons of custom web apps / software.

 
The pros of custom web apps / software development The cons of custom web apps / software development
Provides specific features that off-the-shelf software doesn’t provides. Higher cost at the beginning of project
Solution 100% customized to meet the needs of everyone while improving company processes Deadlines are usually longest for development and implementation
Easy integration and interfacing to existing facilities. Requires significantly more resources to design and thus come with an inherently high amount of costs and risks.
Make possible for company to distinguish itself from its competition via innovating Project risks: the result is not guaranteed by definition since one starts from scratch
Business gets a remarkable increased efficiency Low quality of software if one choose the wrong Software Development Company
Your team to work faster and smarter because software are specifically designed with company’s needs in mind Company has to cover all costs associated with the development process of custom software.
Makes easier to achieve company objectives Control of the most complex project where the client support will be crucial
No extra cost of recurring license or limitation in the number of users

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Good news for you is that companies specialized in software design (such as Xorlogics) are responsible for creating, implementing, monitoring and maintenance of the software. So Administrative management is thereby reduced for you, and this will allow you to focus and improve contacts with your customers!!
So if you have any question or concerns regarding a custom web application / software for your business, or you simply need help defining your project, just contact us so we can guide you from inception to implementation!!

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