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#DigitalTransformation: No Future Without a Functional Website

From the butcher around the corner to the largest multinationals in the world, about every company is actively present on the internet via a website and that has become absolutely necessary. It’s just logical reasoning as the customers spend more and more time on the internet, via multiple devices, it’s normal to be online as a business.

And only being present is not enough. A site is a lot more than just a business card today. It has become a full communication channel. And consumers expect you to be as accessible via the site as via the phone. And of course, it is also a graphic and semantic reflection of your company. The kind of site you have, the pictures that are on it and the language already tells others very much about the type of business you are.

 

Customers are more and more on the internet, it’s only logical that you should be there as a business

 

 

Daily task

As an online business, you don’t want to confuse quality with quantity. Don’t spend your time on easy and low impact tasks instead of strategic one’s, especially when your website is your only sales channel. Even if you opt to work with a specialized IT company, keeping the site running is a full day job. In some cases, only the deep adaptations to the site and the performance take specialists into account. But keeping up-to-date with information, uploading photos of products, keeping track of payments, ensure that all descriptions and prices are correct and the overall look is an in-house task.

 

Basic conditions

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Handling a running website isn’t as easy as counting one-two-three. Because of the requirements of a good website, there are some basic conditions. You need to make sure that your website’s graphic don’t confuse visitor and make him leave your page. That means finding immediately what customers looking for and not losing too much time with pop-ups and such notifications. Even the language selection must be automate as much as possible based on user history. Also, a call to action (“call us” or “push here for a chat conversation”.) must be functional. All deeper content may be further in the site.

 

Classic

Just like in clothing, there are trends and modes in website design. Long scrolling home pages are the best example. Be sure that if a visitor has to scroll a lot, it must be for a good reason.

At the top of the page a functional basic menu and at the bottom of it user must get credentials or customer testimonials. Be very economical with too many colors, striking fonts or bold layouts. And there are good reasons why you do not often see that kind of thing: it draws attention to the essence, it makes reading the site just harder and it looks very unprofessional. As far as reading is concerned, too long text on a webpage are too heavy. You limit yourself to a handful of paragraphs per page. If you have to explain difficult things, for example, if you want to propose a particular policy as an insurance company, you can make a synthesis on the homepage and click your visitors to the full text. Whether you provide a separate PDF that they can download and print.

There is nothing above a classic, quiet layout. May be in 1998 you could get away with all those flashy conditions, not any more.

 

Responsive design

ResponsiveDesign

Another thing to keep in mind is that more internet surfers are not only using a PC to use your website but they use multiple devices such as tablet or phone to visit your site. Therefore, responsive design has been invented to facilitate the navigation via multiple devices formats. That is another important trend of today: sites adapt themselves to the device they are viewed on. This way you offer an optimal navigation and all information is easily readable on a large screen PC, tablets and on smartphone. Studies shows that more and more customers use a mobile device to consult company’s websites and that’s about 80%.

If you have difficulties or you need advices on technical issues, don’t hesitate to contact-us. We’ll be happy to assist you.

Your #WebProject, Last Step: A successful #WebDesign

During the previous steps, you were able to frame your project, design it and begin to work on different scenarios. Reading this article will allow you to understand the design of your application by avoiding the traditional traps.

For many persons the web design comes down to the graphic side and they directly think of ergonomics aspects in spite of common sense. It is sometimes difficult to explain that a successful web design is not primarily and only aspect to flatter the end (internet) user. Here is why.

 

What is web design?

Web design is a process of planning, creation and updating the content on web pages, which the end-users can access easily. It encompasses several different aspects, including architecture, website structure, webpage layout, user interface, navigation ergonomics and graphic design. – Techterms

All websites are built in response to many needs so the aim therefore must not be exclusively oriented towards aesthetics but must include all comfort of the end user as well.

 

Web design: The Graphics

A website / web application is a communication medium just like a flyer or a catalog, the graphic must be an extension of a brand’s visual identity. It’s unacceptable to break graphic charter codes in any circumstances.

The brand image is thus directly transmitted via the web design and a special attention must be paid to this component, especially for the websites called “pure players” = so well known on web but not having a well-known “physical” brand image.

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Thus in the case of an e-commerce site it is the web design that will determine the targeted public and brand position, for example a Footlocker does not have the same target as a Xorlogics.com and beyond ‘Product offer, it’s in the look & feel of the site. This point is important especially in terms of e-commerce because visitor transformation in clients depends directly on it, a site with low prices but with a luxurious site graphics will deceive many visitor and will make them run from your website without any purchase.

 

Web design: Ergonomics

Ergonomics is based on the layout of information, ease of navigation and usability of the site in general. Some brands can overcome these constraints and offer sites / mini-sites, specialized landing pages just to promote a single product or service by offering different user experience; however these are really well known brands.

In the majority of cases, the web design must be thought for the end user and its comfort. It’s even true in the case of an e-commerce site, where the layout of each element of a page must be studied carefully, for ex if a basket validation button not apparent enough and you risk to lose huge sales.

These two components are inseparable, and certain aspects of the graphic design also relate to ergonomics, such as the color of a button, for example, which can be thought to be aesthetic but also to have an ergonomic role by guiding the user with different colors, etc.

 

The emphasis on graphics or ergonomics depends mainly on the nature of the site (e-commerce oriented or showcase) but it must be remembered that while graphics and the notion of beauty remain subjective values, ergonomics is based on more concrete basis. The design of a web application must meet strict requirements. Clarity of information, ease of navigation, arrangement of the CTA: nothing must be left obsolete.

 

I really hope you were able to have a complete view of a web application creation process via this series of articles. If you have a project you want to discuss, don’t hesitate to write us and we will contact you ASAP!

Your #WebProject, Step 3: Project Planning and Risk management

In this step I’ll be describing the tasks you need to complete in order to establish a solid project planning and risk management using the information you’ve gathered while doing your needs assessment. 

 

The number and type of phases  depends on the complexity and type of the project. For example, for a small ICT project, there are at least four major phases: Requirements, Development, Validation and the Restitution phase.

 

In more complex ICT projects, the number of phases is more important than previously described. Each project manager has its own method, based on existing methodologies and his past experiences, to elaborate a win-win planning. Here’s a short list of tasks you must consider including in your project planning. The goal of this step is to clearly characterize the scheduling of tasks.

 

  • Draw a PERT network chart
  • Attribute task and predict risks
  • Identify the critical path and adjust timelines
  • Estimate costs
  • Develop responsibilities matrix

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This preparation may seem theoretical and not practical for people who work in the field but a good programmed project plan will help you to avoid dead ends. Better deal with risks through alternative solutions during planning your project. It will allow you to earn money on identified risks or to save money when an unidentified risk appears.

 

For this, the best way is to track actions and put them in an action log (tracker) all along the project. You will know your current situation, what you’ve already done and what remains to be done. In addition, you can add to the log the encountered risks and the solutions to the problems. It is important to make some time and follow up on your project; expecting the perfect product on the scheduled delivery date if any follow-up isn’t done is a no go.

 

Few example of risk:

 

    • Risk: The designer is no longer available to create a new specific page.
      Possible solution: Ask the designer for a recommendation, contact a communication agency, ask a Freelance Designer, ask the development provider if he has available resources…

 

    • Risk: wrong choice and recruitment of project / service provider
      Possible solution: don’t rush on the choice of your web provider. Read about their accomplished projects, their portfolio and don’t hesitate to set up several meeting to explain your requirements.

 

    • Risk: facing problem in task attribution
      Possible solution: Since the success of any ICT project is primarily the result of collective work, it can be difficult to individualize the contribution of all those involved, whether decisive or not, direct or indirect. Therefore you must identify, in advance, different teams for the work to be done in order to avoid all misunderstanding and delay.

 

    • Risk: exceeding estimated project budget
      Possible solution: To start any project, you must draw a baseline that lists your company available resources. Establishing the primary balance sheet consists of differentiating the resources, so no surprises will be appear in the middle of your project.

 

Action !

Of course, experience will bring you all the wisdom of previous projects. At the end of the project, summarize the actions, risks and solutions. This could be very useful for future projects or for future versions.

 

Only thing left now is to attack our development stage. This is the longest and therefore the most expensive phase. This is why we must take into account all that we have seen in last two and this step. A successful development of a project relies on serious professional skills such as ergonomics with scenarios of user profiles, wireframes, design, choice of technical staff, tests … but this is another story which I’ll keep for our next article 😉

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